| Table of Contents: | TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 24
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 27
Value Analysis, 2003?08 27
Value Analysis, 2008?13 28
Value Analysis, US$ 2003?08 30
Value Analysis, US$ 2008?13 30
Volume Analysis, 2003?08 32
Volume Analysis, 2008?13 33
Company and Brand Share Analysis 35
Distribution Analysis 38
Expenditure & consumption per capita 39
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 42
Value Analysis, 2003?08 42
Value Analysis, 2008?13 43
Value Analysis, US$ 2003?08 45
Value Analysis, US$ 2008?13 45
Volume Analysis, 2003?08 47
Volume Analysis, 2008?13 48
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 6 COUNTRY COMPARISON 55
Value 55
Volume 60
Chapter 7 URUGUAY MACROECONOMIC PROFILE 64
Macroeconomic Indicators 64
Chapter 8 RESEARCH METHODOLOGY 69
Methodology overview 69
Secondary research 70
Market modeling 71
Primary research 72
Data finalization 73
Ongoing research 73
Chapter 9 APPENDIX 74
Future readings 74
How to contact experts in your industry 74
Disclaimer 74
LIST OF FIGURES
Figure 1: Uruguay news and magazine value and value forecast, 2003?13 (UYU m, nominal prices) 17
Figure 2: Uruguay news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Uruguay news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Uruguay news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Uruguay newspapers value and value forecast, 2003?13 (UYU m, nominal prices) 29
Figure 6: Uruguay newspapers category growth comparison, by value, 2003?13 31
Figure 7: Uruguay newspapers volume and volume forecast, 2003?13 (Copies m) 34
Figure 8: Uruguay newspapers category growth comparison, by volume, 2003?13 34
Figure 9: Uruguay newspapers company share, by volume, 2007?08 (%) 36
Figure 10: Uruguay magazines value and value forecast, 2003?13 (UYU m, nominal prices) 44
Figure 11: Uruguay magazines category growth comparison, by value, 2003?13 46
Figure 12: Uruguay magazines volume and volume forecast, 2003?13 (Copies m) 49
Figure 13: Uruguay magazines category growth comparison, by volume, 2003?13 49
Figure 14: Uruguay magazines distribution channels, by volume, 2007?08 (%) 51
Figure 15: Global news and magazine market split (value terms, 2008) Top 5 countries 56
Figure 16: Global news and magazine market value, 2003 08 (Top 5 countries) 59
Figure 17: Global news and magazine market split (volume terms, 2008) Top 5 countries 61
Figure 18: Global news and magazine market volume, 2003 08 (Top 5 countries) 63
Figure 19: Annual data review process 70
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Uruguay news and magazine value, 2003?08 (UYU m, nominal prices) 15
Table 4: Uruguay news and magazine value forecast, 2008?13 (UYU m, nominal prices) 16
Table 5: Uruguay news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Uruguay news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Uruguay news and magazine volume, 2003?08 (Copies m) 20
Table 8: Uruguay news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Uruguay news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Uruguay news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Uruguay news and magazine expenditure per capita, 2003?08 (UYU, nominal prices) 24
Table 12: Uruguay news and magazine forecast expenditure per capita, 2008?13 (UYU, nominal prices) 24
Table 13: Uruguay news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 25
Table 14: Uruguay news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 25
Table 15: Uruguay news and magazine consumption per capita, 2003?08 (Copies) 26
Table 16: Uruguay news and magazine forecast consumption per capita, 2008?13 (Copies) 26
Table 17: Uruguay newspapers value, 2003?08 (UYU m, nominal prices) 27
Table 18: Uruguay newspapers value forecast, 2008?13 (UYU m, nominal prices) 28
Table 19: Uruguay newspapers value, 2003?08 (US$ m nominal prices) 30
Table 20: Uruguay newspapers value forecast, 2008?13 (US$ m nominal prices) 30
Table 21: Uruguay newspapers volume, 2003?08 (Copies m) 32
Table 22: Uruguay newspapers volume forecast, 2008?13 (Copies m) 33
Table 23: Uruguay newspapers brand share, by volume, 2007?08 (%) 35
Table 24: Uruguay newspapers volume, by brand 2007?08 (Copies m) 35
Table 25: Uruguay newspapers company share by volume, 2007?08 (%) 37
Table 26: Uruguay newspapers volume, by company, 2007?08 (Copies m) 37
Table 27: Uruguay newspapers distribution channels, by volume, 2007?08 (%) 38
Table 28: Uruguay newspapers volume, by distribution channel, 2007?08 (Copies m) 38
Table 29: Uruguay newspapers expenditure per capita, 2003?08 (UYU, nominal prices) 39
Table 30: Uruguay newspapers forecast expenditure per capita, 2008?13 (UYU, nominal prices) 39
Table 31: Uruguay newspapers expenditure per capita, 2003?08 (US$ nominal prices) 40
Table 32: Uruguay newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 40
Table 33: Uruguay newspapers consumption per capita, 2003?08 (Copies) 41
Table 34: Uruguay newspapers forecast consumption per capita, 2008?13 (Copies) 41
Table 35: Uruguay magazines value, 2003?08 (UYU m, nominal prices) 42
Table 36: Uruguay magazines value forecast, 2008?13 (UYU m, nominal prices) 43
Table 37: Uruguay magazines value, 2003?08 (US$ m nominal prices) 45
Table 38: Uruguay magazines value forecast, 2008?13 (US$ m nominal prices) 45
Table 39: Uruguay magazines volume, 2003?08 (Copies m) 47
Table 40: Uruguay magazines volume forecast, 2008?13 (Copies m) 48
Table 41: Uruguay magazines distribution channels, by volume, 2007?08 (%) 50
Table 42: Uruguay magazines volume, by distribution channel, 2007?08 (Copies m) 50
Table 43: Uruguay magazines expenditure per capita, 2003?08 (UYU, nominal prices) 52
Table 44: Uruguay magazines forecast expenditure per capita, 2008?13 (UYU, nominal prices) 52
Table 45: Uruguay magazines expenditure per capita, 2003?08 (US$ nominal prices) 53
Table 46: Uruguay magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 53
Table 47: Uruguay magazines consumption per capita, 2003?08 (Copies) 54
Table 48: Uruguay magazines forecast consumption per capita, 2008?13 (Copies) 54
Table 49: Global news and magazine market value, 2008 55
Table 50: Global news and magazine market split (value terms (US$ m), 2008) Top 5 countries 58
Table 51: Global news and magazine market volume, 2008 60
Table 52: Global news and magazine market split (volume terms, 2008) Top 5 countries 63
Table 53: Uruguay population, by age group, 2003?08 (millions) 64
Table 54: Uruguay population forecast, by age group, 2008?13 (millions) 65
Table 55: Uruguay population, by gender, 2003?08 (millions) 65
Table 56: Uruguay population forecast, by gender, 2008?13 (millions) 66
Table 57: Uruguay nominal GDP, 2003?08 (UYU bn, |
