| Table of Contents: | TABLE OF CONTENTS Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level - News and magazine 2 Summary category level - Newspapers 3 Summary category level - Magazines 4 Chapter 2 INTRODUCTION 5 What is this report about? 5 How to use this report 5 Market Definition 6 Chapter 3 MARKET OVERVIEW 15 Value Analysis, 2003?08 15 Value Analysis, 2008?13 16 Value Analysis, US$ 2003?08 18 Value Analysis, US$ 2008?13 18 Volume Analysis, 2003?08 20 Volume Analysis, 2008?13 21 Distribution Analysis 24 Expenditure & consumption per capita 26 Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29 Value Analysis, 2003?08 29 Value Analysis, 2008?13 30 Value Analysis, US$ 2003?08 32 Value Analysis, US$ 2008?13 32 Volume Analysis, 2003?08 34 Volume Analysis, 2008?13 35 Company and Brand Share Analysis 38 Distribution Analysis 43 Expenditure & consumption per capita 44 Chapter 5 CATEGORY ANALYSIS - MAGAZINES 47 Value Analysis, 2003?08 47 Value Analysis, 2008?13 48 Value Analysis, US$ 2003?08 50 Value Analysis, US$ 2008?13 50 Volume Analysis, 2003?08 52 Volume Analysis, 2008?13 53 Distribution Analysis 56 Expenditure & consumption per capita 58 Chapter 6 COUNTRY COMPARISON 61 Value 61 Volume 66 Chapter 7 JAPAN SOCIOECONOMIC PROFILE 70 Country Overview 70 Key Facts 71 Political Overview 72 Economic Overview 73 Chapter 8 JAPAN MACROECONOMIC PROFILE 74 Macroeconomic Indicators 74 Chapter 9 RESEARCH METHODOLOGY 79 Methodology overview 79 Secondary research 80 Market modeling 81 Primary research 82 Data finalization 83 Ongoing research 83 Chapter 10 APPENDIX 84 Future readings 84 How to contact experts in your industry 84 Disclaimer 84 LIST OF FIGURES Figure 1: Japan news and magazine value and value forecast, 2003?13 (JPY m, nominal prices) 17 Figure 2: Japan news and magazine category growth comparison, by value, 2003?13 19 Figure 3: Japan news and magazine volume and volume forecast, 2003?13 (Copies m) 22 Figure 4: Japan news and magazine category growth comparison, by volume, 2003?13 23 Figure 5: Japan news and magazine distribution channels, by volume, 2007?08 (%) 25 Figure 6: Japan newspapers value and value forecast, 2003?13 (JPY m, nominal prices) 31 Figure 7: Japan newspapers category growth comparison, by value, 2003?13 33 Figure 8: Japan newspapers volume and volume forecast, 2003?13 (Copies m) 36 Figure 9: Japan newspapers category growth comparison, by volume, 2003?13 37 Figure 10: Japan newspapers company share, by volume, 2007?08 (%) 40 Figure 11: Japan magazines value and value forecast, 2003?13 (JPY m, nominal prices) 49 Figure 12: Japan magazines category growth comparison, by value, 2003?13 51 Figure 13: Japan magazines volume and volume forecast, 2003?13 (Copies m) 54 Figure 14: Japan magazines category growth comparison, by volume, 2003?13 55 Figure 15: Japan magazines distribution channels, by volume, 2007?08 (%) 57 Figure 16: Global news and magazine market split (value terms, 2008) Top 5 countries 62 Figure 17: Global news and magazine market value, 2003 08 (Top 5 countries) 65 Figure 18: Global news and magazine market split (volume terms, 2008) Top 5 countries 67 Figure 19: Global news and magazine market volume, 2003 08 (Top 5 countries) 69 Figure 20: Map of Japan 71 Figure 21: Annual data review process 80 LIST OF TABLES Table 1: News and magazine category definitions 7 Table 2: News and magazine distribution channels 8 Table 3: Japan news and magazine value, 2003?08 (JPY m, nominal prices) 15 Table 4: Japan news and magazine value forecast, 2008?13 (JPY m, nominal prices) 16 Table 5: Japan news and magazine value, 2003?08 (US$ m nominal prices) 18 Table 6: Japan news and magazine value forecast, 2008?13 (US$ m nominal prices) 18 Table 7: Japan news and magazine volume, 2003?08 (Copies m) 20 Table 8: Japan news and magazine volume forecast, 2008?13 (Copies m) 21 Table 9: Japan news and magazine distribution channels, by volume, 2007?08 (%) 24 Table 10: Japan news and magazine volume, by distribution channel, 2007?08 (Copies m) 24 Table 11: Japan news and magazine expenditure per capita, 2003?08 (JPY, nominal prices) 26 Table 12: Japan news and magazine forecast expenditure per capita, 2008?13 (JPY, nominal prices) 26 Table 13: Japan news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27 Table 14: Japan news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27 Table 15: Japan news and magazine consumption per capita, 2003?08 (Copies) 28 Table 16: Japan news and magazine forecast consumption per capita, 2008?13 (Copies) 28 Table 17: Japan newspapers value, 2003?08 (JPY m, nominal prices) 29 Table 18: Japan newspapers value forecast, 2008?13 (JPY m, nominal prices) 30 Table 19: Japan newspapers value, 2003?08 (US$ m nominal prices) 32 Table 20: Japan newspapers value forecast, 2008?13 (US$ m nominal prices) 32 Table 21: Japan newspapers volume, 2003?08 (Copies m) 34 Table 22: Japan newspapers volume forecast, 2008?13 (Copies m) 35 Table 23: Japan newspapers brand share, by volume, 2007?08 (%) 38 Table 24: Japan newspapers volume, by brand 2007?08 (Copies m) 39 Table 25: Japan newspapers company share by volume, 2007?08 (%) 41 Table 26: Japan newspapers volume, by company, 2007?08 (Copies m) 42 Table 27: Japan newspapers distribution channels, by volume, 2007?08 (%) 43 Table 28: Japan newspapers volume, by distribution channel, 2007?08 (Copies m) 43 Table 29: Japan newspapers expenditure per capita, 2003?08 (JPY, nominal prices) 44 Table 30: Japan newspapers forecast expenditure per capita, 2008?13 (JPY, nominal prices) 44 Table 31: Japan newspapers expenditure per capita, 2003?08 (US$ nominal prices) 45 Table 32: Japan newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 45 Table 33: Japan newspapers consumption per capita, 2003?08 (Copies) 46 Table 34: Japan newspapers forecast consumption per capita, 2008?13 (Copies) 46 Table 35: Japan magazines value, 2003?08 (JPY m, nominal prices) 47 Table 36: Japan magazines value forecast, 2008?13 (JPY m, nominal prices) 48 Table 37: Japan magazines value, 2003?08 (US$ m nominal prices) 50 Table 38: Japan magazines value forecast, 2008?13 (US$ m nominal prices) 50 Table 39: Japan magazines volume, 2003?08 (Copies m) 52 Table 40: Japan magazines volume forecast, 2008?13 (Copies m) 53 Table 41: Japan magazines distribution channels, by volume, 2007?08 (%) 56 Table 42: Japan magazines volume, by distribution channel, 2007?08 (Copies m) 56 Table 43: Japan magazines expenditure per capita, 2003?08 (JPY, nominal prices) 58 Table 44: Japan magazines forecast expenditure per capita, 2008?13 (JPY, nominal prices) 58 Table 45: Japan magazines expenditure per capita, 2003?08 (US$ nominal prices) 59 Table 46: Japan magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 59 Table 47: Japan magazines consumption per capita, 2003?08 (Copies) 60 Table 48: Japan magazines forecast consumption per capita, 2008?13 (Copies) 60 Table 49: Global news and magazine market value, 2008 61 Table 50: Global news and magazine market split (value terms (US$ m), 2008) Top 5 countries 64 Table 51: Global news and magazine market volume, 2008 66 Table 52: Global news and magazine market split (volume terms, 2008) Top 5 countries 69 Table 53: Japan Key Facts 71 Table 54: Japan population, by age group, 2003?08 (millions) 74 Table 55: Japan population forecast, by age group, 2008?13 (millions) 75 Table 56: Japan population, |