Report title: Haircare in Colombia
from Datamonitor Industry Profiles
37 page (7310 word) report published Sep 14, 2009

Price $250.00 available for immediate download
Report Overview
 
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About Datamonitor Industry Profiles

Abstract: Datamonitor's Haircare in Colombia industry profile is an essential resource for top-level data and analysis covering the haircare industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry's recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The haircare market consists of conditioner, hair colorants, salon products, shampoo and styling agents. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using constant annual average exchange rates.

For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.


Brief Excerpt: ...Market Value The Colombian haircare market grew by 5.7% in 2008 to reach a value of $240.8 million. Market Value Forecast In 2013, the Colombian haircare market is forecast to have a value of $312.8 million, an increase of 29.9% since 2008. Market Volume The Colombian haircare market grew by 4.3% in 2008 to reach a volume of 57.1 million units. Market Volume Forecast In 2013, the Colombian haircare market is forecast to have a volume of 71 million units, an increase of 24.3% since 2008. Market Segmentation I Shampoo sales generated 39.4% of the Colombian haircare market's overall value. Market Segmentation II Colombia accounts for 1.7% of the Americas haircare market's revenue. Market Share The Procter & Gamble Company accounts for 23.3% of the Colombian haircare market's value. Distribution Supermarkets and hypermarkets distribute 33.1% of the Colombian haircare market's value. CONTENTS...

Top-Level Industry Classification: Personal Hygiene, Haircare
Country / Region: Colombia
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Price: $250.00



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