Report title: Yahoo, Inc. at Jefferies & Co. Internet & Media Conference Transcript
from Thomson StreetEvents
14 page (8447 word) report published Feb 26, 2009

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Abstract: Final Transcript of YHOO presentation, 26-Feb-09 8:00am ET

Brief Excerpt: ... - Jefferies & Company - AnalystOkay, good morning, everyone. Thank you very much for coming and welcome to Jefferies 5th Annual Internet Media Conference. I'm Youssef Squali, the internet analyst here, and I am very, very thrilled to have Michael Walrath with me this morning. Michael is Senior Vice President at Yahoo. He's responsible for the operations of the Company's Advertising Marketplaces. That includes display and search. He's also responsible for B2B marketing and product marketing. Michael came to Yahoo by way of an acquisition. He actually sold his company, Right Media, which he started in 2003, to Yahoo about a year and a half ago for about $850 million. Right Media's vision was somewhat unique. It was really to create a more open, fair environment for online advertising, and it did that by introducing a new element to the media mix, the exchange marketplace. This allowed publishers to contribute traffic to an open exchange and advertisers the ability to bid on a piece of...

Report Type: Transcript
Source: Thomson StreetEvents
Company: Yahoo, Inc.
Ticker: YHOO
Time: 8:00am ET
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