Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 1 |
| Copyright statement | 0 | 4 |
| Table of contents | 4 | 2 |
| List of tables | 6 | 1 |
| List of figures | 7 | 1 |
| Acknowledgements | 8 | 1 |
| just-style.com membership | 9 | 1 |
| Chapter 1 Executive summary | 10 | 7 |
| Chapter 2 Introduction | 17 | 2 |
| Bra-wars | 0 | 18 |
| Report coverage | 0 | 19 |
| Chapter 3 Price and cost structure of lingerie | 19 | 4 |
| Items, packs and sets | 0 | 21 |
| Retail, wholesale, manufacturer and fabric percentage share of final value | 0 | 23 |
| Chapter 4 The market | 23 | 21 |
| Fashion and function | 0 | 24 |
| Definitions | 0 | 25 |
| Recent bra styling | 0 | 27 |
| Recent briefs styling | 0 | 28 |
| The market 2004 | 0 | 29 |
| US$ and other exchange rates | 0 | 29 |
| Comparisons with the first edition of this report | 0 | 30 |
| The world lingerie market 2004 | 0 | 31 |
| Sources for the estimate | 0 | 32 |
| The world lingerie market 2004 by garment type | 0 | 34 |
| Regional lingerie markets 2004 | 0 | 36 |
| Average prices and review of lingerie market value | 0 | 38 |
| The market 2012 | 0 | 39 |
| Comparisons with the first edition of this report | 0 | 40 |
| Regional lingerie markets 2012 | 0 | 41 |
| Bras and briefs units by region 2012 | 0 | 42 |
| Bras and briefs prices by region 2012 | 0 | 43 |
| Average prices by region | 0 | 43 |
| Lingerie US$ values by region 2012 | 0 | 44 |
| Chapter 5 Lingerie brands and price points | 44 | 9 |
| Retail own label, brands and anonymous lingerie | 0 | 48 |
| Retail formats | 0 | 49 |
| Prices and retail formats | 0 | 50 |
| Price points | 0 | 53 |
| Chapter 6 Product/market positioning | 53 | 7 |
| The price/fashionability matrix across all lingerie | 0 | 57 |
| Chapter 7 Company market positions and product propositions | 60 | 15 |
| The Sara Lee saga | 0 | 63 |
| Breaking news | 0 | 64 |
| VF Corporation | 0 | 64 |
| VF Intimate Apparel ranges | 0 | 66 |
| America versus Europe | 0 | 67 |
| Triumph International | 0 | 67 |
| Warnaco | 0 | 70 |
| Eveden (Fantasie) | 0 | 72 |
| Shirley of Hollywood | 0 | 74 |
| Chapter 8 The future | 75 | 3 |
| Online sources of information | 78 | 1 |
| Free email newsletters | 0 | 79 |
| Other research reports | 0 | 79 |
| Global news and feature articles | 0 | 79 |
| Search the web | 0 | 79 |
| Your feedback | 79 | 1 |
