Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 2 |
| Copyright statement | 0 | 4 |
| just-style.com membership | 0 | 5 |
| Contents | 5 | 2 |
| List of tables | 7 | 1 |
| Chapter 1 Executive summary | 8 | 5 |
| Introduction | 0 | 9 |
| Fashion and function | 0 | 9 |
| The lingerie market 2004-2007 | 0 | 10 |
| The lingerie market 2007-2014 and growth opportunities | 0 | 11 |
| Lingerie branding, pricing and costing | 0 | 12 |
| Recent industry events | 0 | 13 |
| A conclusion and a question | 0 | 13 |
| Chapter 2 Introduction | 13 | 2 |
| Bra wars | 0 | 14 |
| Report coverage | 0 | 15 |
| Chapter 3 Market definitions | 15 | 6 |
| Fashion and function | 0 | 16 |
| Lingerie garment definitions | 0 | 19 |
| Geographical definitions | 0 | 20 |
| Monetary valuations | 0 | 21 |
| Chapter 4 The market, 2004-2007 | 21 | 12 |
| The 2004 lingerie market | 0 | 22 |
| The 2004 world lingerie market by garment type | 0 | 22 |
| Regional market data | 0 | 25 |
| Average prices and review of lingerie market value | 0 | 26 |
| The 2007 lingerie market | 0 | 27 |
| The 2007 world lingerie market by garment type | 0 | 28 |
| Regional market data | 0 | 30 |
| Average prices and review of lingerie market value | 0 | 31 |
| Growth, 2007 over 2004 | 0 | 33 |
| Chapter 5 Market forecasts, 2007-2014 | 33 | 7 |
| The 2007 world lingerie market | 0 | 34 |
| The 2014 world lingerie market by garment type | 0 | 36 |
| Average prices and review of lingerie market value | 0 | 38 |
| Chapter 6 Branding, pricing and costing | 40 | 11 |
| Retail own label, brands and anonymous lingerie | 0 | 45 |
| Pricing and retail formats | 0 | 47 |
| Price points | 0 | 48 |
| Price points and market share | 0 | 49 |
| Filling in the price-fashion matrix | 0 | 51 |
| Chapter 7 Major industry events | 51 | 2 |
| Sara Lee | 0 | 52 |
| VF Corporation | 0 | 52 |
| Warnaco | 0 | 53 |
| The end of portfolio lingerie brands? | 0 | 53 |
| Chapter 8 Interview with Lingerie Buyer | 53 | 8 |
| The Lingerie Buyer interview | 0 | 58 |
| just-style commentary | 0 | 61 |
| Chapter 9 Companies and brands | 61 | 6 |
| Apr s Sara Lee Europe | 0 | 63 |
| VF Intimates Division | 0 | 63 |
| Warnaco | 0 | 64 |
| Triumph International | 0 | 64 |
| Eveden (Fantasie) | 0 | 65 |
| Agent Provocateur | 0 | 65 |
| A conclusion and a question | 0 | 67 |
