| Title: | Global market review of fairtrade and ethical food - forecasts to 2012 (download) |
| Price: | $510.00 |
| Publication Date: | May 22, 2006 |
| Source: | Aroq Ltd |
| Abstract: | Once a small niche market limited to a few food categories, the ethical foods (EF) marketplace has grown rapidly in recent years and is now moving very rapidly into the mainstream. This report includes analysis of key issues regarding EF, including defining the marketplace, a historical and political perspective, sales trends, consumer research and recent policy developments. The rich and growing arena of EF is a tale of the wealthy helping the less fortunate, consumer scepticism, international politics, corporate scandals, social and economic justice, businesses "doing good by doing right," environmental and cultural preservation, women's rights, child and animal welfare and, ultimately, global sustainability. Food companies that embrace EF as integral components of their business strategy will gain significant market advantage in the coming years. |
| Brief Excerpt: | ...This repo rt is provided fo r individual us e only. If you would like to sha re this report with y our colleagues, ple ase order a dditional copi es or sign up fo r a multi-user li cence by cont acting: ... |
| Word Count: | 18365 |
| Length: | 38 Pages |
| Document ID: | 41354 |
| Format: | 
Adobe Acrobat
|
| Free Sample: |
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Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 2 |
| Copyright statement | 0 | 4 |
| just-food.com membership | 0 | 5 |
| Table of contents | 5 | 2 |
| List of tables | 7 | 1 |
| Executive summary | 8 | 2 |
| Chapter 1 Introduction | 10 | 3 |
| Feel-good food | 0 | 13 |
| Chapter 2 Five top global drivers behind growth in the fairtrade and ethical food markets | 13 | 4 |
| Introduction | 0 | 14 |
| Consumer education | 0 | 15 |
| Awareness and acceptance of other cultures and cuisines through more adventurous travelling | 0 | 16 |
| Anti-supermarkets and large corporations | 0 | 16 |
| Credits and debits | 0 | 17 |
| Chapter 3 Opportunities within the ethical and fairtrade market | 17 | 8 |
| Introduction | 0 | 18 |
| How big is the fairtrade market? | 0 | 19 |
| Fairtrade proving popular in New Zealand | 0 | 22 |
| The Spanish have some way to go | 0 | 22 |
| What do consumers think of fairtrade? | 0 | 23 |
| Who buys fairtrade and why? | 0 | 24 |
| Should I include a fairtrade product(s) in my range? | 0 | 25 |
| Chapter 4 Identifying the major trends within the ethical and fairtrade market | 25 | 7 |
| Multinationals are jumping on-board the bandwagon | 0 | 26 |
| Monitoring multinational activity | 0 | 27 |
| Innovation trends | 0 | 29 |
| Innovation restricted to leading categories | 0 | 30 |
| NPD highlights in the fairtrade market | 0 | 31 |
| Future focus for fairtrade and ethical NPD | 0 | 32 |
| Chapter 5 What does the future hold for the fairtrade and ethical movement? | 32 | 4 |
| Fairtrade global market value to 2012 | 0 | 33 |
| Who will buy fairtrade in 2012? | 0 | 34 |
| Opportunities to develop the ethical and fairtrade food market | 0 | 34 |
| Organic and fairtrade | 0 | 34 |
| Kids and fairtrade | 0 | 35 |
| Healthy fairtrade | 0 | 35 |
| Potential hurdles to the rapid development of ethical and fairtrade food | 0 | 36 |
| Chapter 6 Notes for action and next steps for companies | 36 | 3 |
| Consumer confusion is restricting sales | 0 | 37 |
| Build trust | 0 | 37 |
| Action points to consider | 0 | 39 |
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