Global market review of healthy convenience food - forecasts to 2012 (download) - just-food

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Title:	Global market review of healthy convenience food - forecasts to 2012 (download)
Price:	$750.00
Publication Date:	Jun 01, 2006
Source:	Aroq Ltd
Abstract:	The food industry can no longer ignore the convenient and healthy food market. It has fantastic growth and profit potential for those manufacturers, retailers and suppliers prepared to invest in providing top quality promotional materials and guaranteed availability in convenience stores and major multiples. In fact, just-food expects the on-the-go health food market to reach a value of US$74.9bn in the US and US$68bn in Europe by 2012. This report is a valuable guide to the emerging convenience and health industry, assessing what constitutes a healthy and convenient product, how the two megatrends can work together, and puts forward key NPD opportunities to help optimise this potential. This exclusive study also considers successful new convenient and healthy product launches, the leading players in the market and best-practice marketing strategies from around the world.
Brief Excerpt:	...This repo rt is provided fo r individual us e only. If you would like to sha re this report with y our colleagues, ple ase order a dditional copi es or sign up fo r a multi-user li cence by cont acting: ...
Word Count:	48140
Length:	91 Pages
Document ID:	42081
Format:	Adobe Acrobat
Free Sample:	Click Here to Download

Title	Starting Page	Number of Pages
Sections
Single-user licence edition	3	2
Copyright statement	0	4
just-food.com membership	0	5
Table of contents	5	3
List of figures	8	1
List of tables	9	2
Executive summary	11	3
Chapter 1 Introduction	14	2
Chapter 2 Marrying the megatrends	16	5
What constitutes a convenient product?	0	17
What constitutes a healthy product?	0	19
Healthy regulation	0	20
The marriage of convenience and health	0	21
Table 1: Convenient and healthy food examples, by category	21	3
Health on-the-go	0	24
Figure 2: Range of healthy on-the-go products	25	2
Nutrition mission	0	26
Healthy convenience manifesto	0	27
Reducing the confusion	0	30
Are consumers becoming more, or less, confused about what co	0	30
Figure 3: Eat Natural: the lazy approach to eating well and	30	5
Best-practice strategies to reduce consumer confusion: websi	0	31
Flora pro.activ	0	32
just-food opinion	0	32
Healthy convenience manifesto statement	0	32
Examples of product-related nutrition information	0	32
Example of health benefit claims	0	32
Main features	0	33
just-food opinion	0	33
Healthy convenience manifesto statement	0	33
Example of product-related nutrition information	0	34
Example of health benefit claims	0	34
Main features	0	34
Bit of both	0	54
Consumer insight	0	55
Figure 7: Age groups within focus group	54	2
Do you class yourself as a healthy eater?	0	56
Table 6: Do you class yourself as a healthy eater?	55	1
What sort of healthy food do you buy?	0	56
Table 7: What sort of healthy food do you regularly buy?	56	1
Is nutrition an important issue for you?	0	57
Table 8: Is nutrition an important issue for you?	57	1
Which five foods do you think of as convenience food?	0	58
Table 9: Which foods do you think of as convenience food (ra	57	2
What sort of convenience food do you regularly buy?	0	59
Table 10: What sort of convenience food do you regularly buy	59	2
When do you tend to eat convenience food?	0	61
Figure 8: When do you tend to eat convenience food?	60	1
When buying a convenient food how important are the followin	0	61
Table 11: When buying a convenient food, how important are t	61	1
How often do you go to convenience stores?	0	62
Table 12: How often do you go to c-stores?	62	1
Healthy and convenient product round-up	0	63
Table 13: Healthy and convenient product round-up	62	2
Chapter 5 Healthy and convenient food companies	64	1
Introduction	0	65
Table 14: Ranking of food and drink companies within Interbr	64	10
Coca-Cola	0	66
Birds Eye SteamFresh	0	34
just-food opinion	0	34
Healthy convenience manifesto statement	0	35
Example of product-related nutrition information	0	35
Example of health benefit claims	0	35
Main features	0	35
Chapter 3 Next-generation innovation for the health and conv	35	3
Introduction	0	36
Healthy and convenient new product snapshots	0	37
Coffee shop branded RTD drinks made available in convenience	0	37
Hummus to go	0	37
Ski successfully meets demands for health and convenience in	0	38
Figure 4: Ski Up and Go	37	2
Splendid all-in-one dipping snack	0	39
Figure 5: Philadelphia Splendips from Kraft Foods	38	1
Table 3: Recent convenient and healthy new product launches	39	6
New product development trends	0	41
Super-convenience	0	41
Adult snacking	0	42
Better-for-you savoury snacks	0	42
Premiumisation	0	43
Whole and natural	0	43
New product highlight: whole and natural, healthy and conven	0	44
Male versus female products	0	44
Meat snacks for the boys	0	45
Table 4: Value of the UK and US meat snacks markets, 2004-20	44	2
Calorie-counting indulgence for the girls	0	46
Figure 6: Health and convenience from Ryvita	45	2
The importance of packaging and merchandising for new health	0	47
Chapter 4 Health and convenience consumers and their eating	47	1
Introduction	0	48
Child-friendly food	0	48
Table 5: Prevalence of overweight and obesity in children, a	48	7
Case study: BabyDeli	0	50
Targeting senior consumers	0	52
Consumer segmentation	0	53
Convenience addicts	0	53
Simplexities	0	53
Hardcore health fans	0	54
PepsiCo	0	68
Nescaf (Nestl )	0	69
Budweiser	0	70
Kellogg Company	0	71
Heinz	0	72
Wrigley	0	72
KFC	0	73
Pizza Hut	0	74
Ten top healthy and convenient food brands: ones to watch	0	74
Table 15: Ten top healthy and convenient food brands: ones t	73	6
Health Valley Foods (The Hain Celestial Group)	0	75
Horizon Organic (Dean Foods)	0	75
Yeo Valley	0	76
Organic Valley	0	76
Seeds of Change	0	76
Meridian Foods	0	77
Fresh Harvest Products	0	77
Innocent	0	78
Alpro (The Vandemoortele Group)	0	78
Morningstar Farms (Kellogg)	0	79
Chapter 6 Opportunities and trends by category and occasion	79	1
Introduction	0	80
Opportunities by occasion	0	80
Breakfast	0	80
Table 16: Annual missed breakfast occasions, per capita, Eur	80	2
Lunch	0	82
Table 17: Annual missed lunch occasions, per capita, Europe	82	2
Dinner	0	84
Table 18: Takeaway and in-home convenience food market value	84	1
Table 19: Annual missed evening meal occasions, per capita,	84	2
Healthy on-the-go market value to 2012	0	86
Table 20: Healthy on-the-go convenience foods market value,	86	1
The ultimate health and convenience opportunity: high qualit	0	87
Table 21: Ready meals market values of major markets, 2004-2	87	2
Healthy snacks will record strongest growth	0	89
Table 22: Savoury snacks market value in Europe, by category	88	2
Meal replacement products	0	90
Table 23: Meal replacement market value, 2006 versus 2012 (U	89	1
Chapter 7 Conclusions	90	2

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