| Title: | The rise of essential fatty acids and the fall of the trans fats March 2007 - Management Briefing (Download) |
| Price: | $354.00 |
| Publication Date: | Mar 01, 2007 |
| Source: | Aroq Ltd |
| Abstract: | Keeping up with which fat is "flavour of the month" and which is bad for our health is proving tricky for most consumers. |
| Word Count: | 13301 |
| Length: | 28 Pages |
| Document ID: | 47941 |
| Format: | 
Adobe Acrobat
|
| Free Sample: |
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|
Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 2 |
| Copyright statement | 0 | 4 |
| just-food.com membership | 0 | 5 |
| Table of contents | 5 | 1 |
| List of figures | 6 | 1 |
| List of tables | 7 | 1 |
| Introduction to essential and trans fatty acids | 8 | 2 |
| The good fats vs bad fats debate | 10 | 4 |
| Recent impact of good fats vs bad fats debate on NPD | 0 | 14 |
| The trans fats situation in the US and Denmark | 14 | 2 |
| Strengths and weaknesses of involving your brand in the good | 16 | 5 |
| & | 0 | 19 |
| Reputation management issues for products still containing t | 0 | 21 |
| Marketing strategies employed by brands with omega-3 fortifi | 21 | 5 |
| Case study: Sparky Brand | 0 | 22 |
| Marketing message 1: Heart health | 0 | 23 |
| Marketing message 2: Targeting children | 0 | 24 |
| Marketing message 3: Brain health and improved concentration | 0 | 25 |
| Marketing message 4: Calling all baby-boomers | 0 | 25 |
| The future for the good fats vs bad fats debate | 26 | 3 |
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