Global market review of diet trends and weight management - forecasts to 2012 (download) - just-food

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Title:	Global market review of diet trends and weight management - forecasts to 2012 (download)
Price:	$750.00
Publication Date:	Sep 12, 2006
Source:	Aroq Ltd
Abstract:	This exclusive report from just-food provides insight into the developing, and often controversial, industry of dieting and weight management. The rate of new product development in this sector is increasing quickly, consumer awareness of nutrition has grown, and value and volume sales of diet foods have risen over the past five years. However, there are still currently more than 1bn overweight adults worldwide and we find ourselves in the midst of an obesity "blame game" - with the food industry bearing the brunt of this criticism.
Brief Excerpt:	...This repo rt is provided fo r individual us e only. If you would like to sha re this report with y our colleagues, ple ase order a dditional copi es or sign up fo r a multi-user li cence by cont acting: ...
Word Count:	62327
Length:	105 Pages
Document ID:	44357
Format:	Adobe Acrobat
Free Sample:	Click Here to Download

Title	Starting Page	Number of Pages
Sections
Single-user licence edition	3	2
Copyright statement	0	4
just-food.com membership	0	5
Table of contents	5	3
List of figures	8	1
List of tables	9	1
Chapter 1 Executive summary	10	6
Introduction to the world of dieting and weight management	0	11
Branding and marketing in the diet foods and weight manageme	0	12
NPD trends in the diet food market	0	13
Exploring the potential ten top diets to 2012	0	14
Future forecasts and marketing strategies to 2012	0	16
Chapter 2 Introduction to the world of dieting and weight ma	16	9
Report methodology	0	17
Aim of the report	0	17
About the author	0	18
Definitions used within this report	0	19
Drivers behind the current popularity of the weight manageme	0	19
Fighting the flab	0	21
The role of diet foods within the health megatrend	0	23
Energy out: Increasing importance of exercise	0	25
Chapter 3 Branding and marketing in the diet foods and weigh	25	18
Introduction	0	26
Portion control	0	29
A nation on the move, or out of breath?	0	31
Case study: Kellogg	0	32
New product development	0	33
Kids and dieting	0	34
Should food companies be able to advertise to children?	0	35
Positive PR spin	0	36
Would you put your child on a diet?	0	38
The rise and fall of Atkins	0	41
Summary	0	43
Chapter 4 NPD trends in the diet food market	43	14
Introduction	0	44
Yoghurt holds huge appeal to weight-conscious consumers	0	44
Top ten yoghurts and dessert brands in the UK	0	45
The ultimate no-no for dieters gets a skinny facelift	0	46
Ease of following a diet regime throughout the average day	0	50
Health, convenience and meal replacements	0	54
Points to consider before moving into the meal replacements	0	56
Future NPD opportunities	0	57
Chapter 5 Exploring the potential ten top diets to 2012	57	36
Popularity of diets in 2006 versus 2012	0	59
Fad diets	0	61
Weight Watchers International	0	62
Background	0	62
Target audience	0	63
SWOT analysis to 2012	0	64
Category potential	0	64
NPD and innovation	0	65
Future impact and longevity	0	66
The South Beach Diet	0	66
Background	0	66
Target audience	0	66
SWOT analysis to 2012	0	67
Category potential	0	67
NPD and innovation	0	67
Future impact and longevity	0	68
The glycemic index diet	0	68
Background	0	68
Target audience	0	69
SWOT analysis to 2012	0	70
Category potential	0	70
NPD and innovation	0	71
Future impact and longevity	0	72
The high fibre diet (The F-Plan)	0	73
Background	0	73
Target audience	0	73
SWOT analysis to 2012	0	74
Category potential	0	74
NPD and innovation	0	75
Future impact and longevity	0	76
The living and raw food diet	0	76
Background	0	76
Target audience	0	77
SWOT analysis to 2012	0	78
Category potential	0	78
NPD and innovation	0	79
Future impact and longevity	0	79
The Mediterranean diet	0	79
Background	0	80
Target audience	0	81
SWOT analysis to 2012	0	82
Category potential	0	82
NPD and innovation	0	82
Future impact and longevity	0	83
The debit and credit diet (or the Monday to Friday diet)	0	83
Background	0	83
Target audience	0	83
SWOT analysis to 2012	0	84
Category potential	0	84
Future impact and longevity	0	85
The functional food diet	0	85
Background	0	85
Target audience	0	85
SWOT analysis to 2012	0	86
Category potential	0	86
NPD and innovation	0	86
Future impact and longevity	0	87
The Jenny Craig Diet	0	87
Background	0	88
SWOT analysis to 2012	0	89
Category potential	0	90
NPD and innovation	0	90
Future impact and longevity	0	90
The macrobiotic diet	0	91
Background	0	91
Target audience	0	92
SWOT analysis to 2012	0	92
Category potential	0	93
NPD and innovation	0	93
Future impact and longevity	0	93
Chapter 6 Future forecasts and marketing strategies to 2012	93	13
Introduction	0	94
Diet pills and supplements	0	96
Diet-related, weight management foods market value to 2012	0	97
Low-fat foods market to 2012	0	99
Which diets will prevail in 2012 and which should the indust	0	100
Consumer insight	0	106
Have you ever been on a diet?	0	101
The gender divide in dieting	0	102
Which diets have you ever tried?	0	104
Measure of success	0	105
Are the sensible eating and exercise messages getting throug	0	106

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