Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 1 |
| Copyright statement | 0 | 4 |
| Table of contents | 4 | 2 |
| List of tablesTable 1: Product reformulation, McCain Foodservice18Table 2: Do you think overweight children should be encouraged by parents to follow a diet (e.g. limit fat/calories/carbs generally or follow a stricter eating plan) to help them lose | 6 | 1 |
| just-food.com membership | 7 | 1 |
| Chapter 1 Introduction | 8 | 1 |
| Chapter 2 New product development | 9 | 14 |
| Food scares rock the NPD process | 0 | 11 |
| The most expensive product recall in British retailing history: Sudan 1 | 0 | 12 |
| The essential ingredient in current NPD: omega | 0 | 13 |
| Getting it right and avoiding consumer confusion | 0 | 14 |
| Re-inventing a mainstream product with kid appeal | 0 | 15 |
| The genuine article | 0 | 16 |
| More unusual appliances of omega-3 in food production around the world: | 0 | 16 |
| The Australian perspective | 0 | 17 |
| Best-practice case study: character licensing with a positive message | 0 | 18 |
| Omega-3 technology | 0 | 19 |
| Scientific research and legislative approval | 0 | 19 |
| Treating educational/behavioural problems | 0 | 20 |
| Are you ready for an oil change? | 0 | 21 |
| Packaging developments: portioning | 0 | 21 |
| Flavour innovation | 0 | 23 |
| Chapter 3 Tackling the controversy: health and nutrition | 23 | 13 |
| So who or what is really to blame? | 0 | 26 |
| Opportunities for the media and the food industry to work together | 0 | 27 |
| Are diet products for children a realistic propos | 0 | 29 |
| Missing a trick | 0 | 30 |
| Birds Eye: best-practice case study | 0 | 31 |
| The product development process at Birds Eye | 0 | 32 |
| Case study: targeting busy mums with a genuinely healthy meal solution | 0 | 34 |
| Childhood nutrition now recognised as a priority around the world | 0 | 35 |
| China makes the bold step to tackle poor nutrition head-on | 0 | 35 |
| Canada | 0 | 36 |
| Confectionery: the childhood accessory | 0 | 40 |
| Diet confectionery | 0 | 41 |
| The impact of cereal bars on confectionery market sales | 0 | 42 |
| Global confectionery market to 2010 | 0 | 44 |
| The UK market | 0 | 45 |
| Cadbury Schweppes profile | 0 | 48 |
| Chapter 5 Consumption occasion: school dinners, the lunchbox market and vending machines | 48 | 10 |
| Targeting the back-to-school season | 0 | 50 |
| Lessons from the leading lunchbox juice drink in the UK | 0 | 52 |
| Vending machines | 0 | 56 |
| Brand extension versus the creation of a whole new concept | 0 | 57 |
| The future of vending to children | 0 | 58 |
| Chapter 6 Advertising and marketing to children | 58 | 12 |
| Targeting mums AND children | 0 | 59 |
| Advertising and marketing fears should not detract from the long-term profit opportunities | 0 | 60 |
| Brand trust | 0 | 63 |
| Is a total ban on junk food advertising on the horizon? | 0 | 64 |
| Television advertising: the Scandinavian model | 0 | 67 |
| The industry reaction | 0 | 70 |
| Product reformulation and range reviews | 0 | 71 |
| Conclusion: the four key areas to consider when positioning food and drink brands for children | 0 | 74 |
| Chapter 8 Appendix | 74 | 1 |
| Online sources of information | 75 | 1 |
| Free email newsletters | 0 | 76 |
| Other research reports | 0 | 76 |
| Global news and feature articles | 0 | 76 |
| Search the web | 0 | 76 |
| Your feedback | 76 | 1 |
