Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 2 | 2 |
| Copyright statement | 0 | 3 |
| just-food.com membership | 0 | 4 |
| Table of contents | 4 | 3 |
| List of figures | 7 | 1 |
| List of tables | 8 | 1 |
| Preface | 9 | 3 |
| Report methodology | 0 | 10 |
| Aims of the report | 0 | 11 |
| The author | 0 | 12 |
| Executive summary | 12 | 3 |
| Chapter 1 Introduction to indulgent, premium and speciality | 15 | 4 |
| Defining indulgent food | 0 | 16 |
| Attributes of an indulgent food product | 0 | 17 |
| Defining premium food | 0 | 17 |
| Attributes of a premium food product | 0 | 17 |
| Defining speciality food | 0 | 18 |
| Attributes of a speciality food product | 0 | 18 |
| Creating an exclusive brand | 0 | 19 |
| Chapter 2 Building successful indulgent, premium and special | 19 | 11 |
| Introduction | 0 | 20 |
| Premium indulgence versus premium healthy indulgence | 0 | 20 |
| Combining indulgent and premium brand attributes | 0 | 21 |
| Learning from the personal care industry | 0 | 22 |
| Confectionery | 0 | 74 |
| Chapter 6 Five top strategies for indulgent, premium and spe | 74 | 3 |
| Introduction | 0 | 75 |
| Strategy 1: Minimise NPD timelines and cut red tape | 0 | 75 |
| Strategy 2: Remember your roots | 0 | 76 |
| Strategy 3: Keep it as authentic as possible | 0 | 76 |
| Strategy 4: Be seen to be thinking about the environment | 0 | 76 |
| Indulgent, premium and speciality packaging packs a punch | 0 | 60 |
| Getting the whole package right | 0 | 60 |
| The minimal look will be big | 0 | 61 |
| Sustainable packaging can be profitable | 0 | 62 |
| Considerations for brand owners | 0 | 62 |
| Chapter 5 Emerging profit opportunities by region and catego | 62 | 12 |
| Introduction | 0 | 63 |
| The speciality food market to 2013 | 0 | 64 |
| Europe | 0 | 64 |
| The US | 0 | 65 |
| The premium food market to 2013 | 0 | 66 |
| Healthy indulgent food market growth to 2013 | 0 | 67 |
| German sector set for stagnation | 0 | 67 |
| Spanish love of functional foods drives healthy indulgent gr | 0 | 68 |
| US consumers enjoy best of both worlds | 0 | 68 |
| UK consumers learning to love healthy indulgent food | 0 | 69 |
| Category analysis | 0 | 69 |
| Bakery and cereals | 0 | 71 |
| Strategies of leading personal care brands | 0 | 22 |
| Retailer-led promotions | 0 | 23 |
| Celebrity endorsements | 0 | 24 |
| Targeting children | 0 | 25 |
| Changing target audience and/or product positioning | 0 | 29 |
| Considerations for brand owners | 0 | 30 |
| Chapter 3 The healthy indulgent food market | 30 | 18 |
| Introduction | 0 | 31 |
| Attributes of a healthy indulgent food product | 0 | 31 |
| The healthy indulgent food scale | 0 | 32 |
| Trends driving the healthy indulgent food market | 0 | 32 |
| Portion control and the single-serve concept | 0 | 33 |
| Virtuous ingredients and indulgent flavours | 0 | 35 |
| Low and light | 0 | 36 |
| Impact of healthy indulgence on innovation | 0 | 36 |
| The reinvention of Walkers Crisps | 0 | 38 |
| Focus on raw and living foods | 0 | 45 |
| Indulgent and healthy NPD highlights | 0 | 46 |
| Considerations for brand owners | 0 | 48 |
| Chapter 4 Market trends and drivers in indulgent, premium an | 48 | 14 |
| Introduction | 0 | 49 |
| Tackling the trends influencing indulgent, premium and speci | 0 | 49 |
| Sustainability and ethical consumerism | 0 | 50 |
| Provenance and authenticity | 0 | 52 |
| Drivers shaping the indulgent, premium and speciality food m | 0 | 54 |
| Rising number of premium and speciality retailers | 0 | 55 |
| The growing number of foodies | 0 | 56 |
| Increased affluence around the world | 0 | 57 |
| Rising obesity levels | 0 | 57 |
| Profitable private label | 0 | 58 |
| Lack of retail understanding limits sales of speciality food | 0 | 59 |
| Are premium and speciality brands getting too big for their | 0 | 59 |
