| Title: | Sponsorship in the drinks industry.- Management Briefing |
| Price: | $354.00
|
| Publication Date: | Nov 01, 2006 |
| Source: | Aroq Ltd |
| Abstract: | This new report is available free of charge to just-drinks-com members - if you are already a member, download your copy here, alternatively, join now and receive this and 11 other exclusive reports over the next year. |
| Brief Excerpt: | ...This repo rt is provided fo r individual us e only. If you would like to sha re this report with y our colleagues, ple ase order a dditional copi es or sign up fo r a multi-user li cence by cont acting: ... |
| Word Count: | 22206 |
| Length: | 36 Pages |
| Document ID: | 45659 |
| Format: | 
Adobe Acrobat
|
| Free Sample: |
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|
Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 2 |
| Copyright statement | 0 | 4 |
| just-drinks.com membership | 0 | 5 |
| Table of contents | 5 | 1 |
| Introduction | 6 | 1 |
| Drinks sponsorship today | 7 | 11 |
| A more sophisticated approach | 0 | 9 |
| Consumer activation and the integrated model | 0 | 11 |
| International sponsorship strategies and best practice | 0 | 13 |
| Sponsorship and corporate social responsibility | 0 | 15 |
| Motor racing and other areas of particular sensitivity | 0 | 18 |
| Case studies | 18 | 19 |
| Diageo | 0 | 21 |
| R my Cointreau | 0 | 23 |
| Brown-Forman | 0 | 25 |
| Pernod Ricard | 0 | 27 |
| SABMiller | 0 | 29 |
| InBev | 0 | 31 |
| Molson Coors | 0 | 33 |
| E&J Gallo Winery | 0 | 37 |
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