| Title: | The 'magnificent seven' drinks trends to 2012 - Management Briefing |
| Price: | $354.00
|
| Publication Date: | Jul 01, 2006 |
| Source: | Aroq Ltd |
| Abstract: | This new report is available free of charge to just-drinks-com members - if you are already a member, download your copy here, alternatively, join now and receive this and 11 other exclusive reports over the next year. |
| Brief Excerpt: | ...This repo rt is provided fo r individual us e only. If you would like to sha re this report with y our colleagues, ple ase order a dditional copi es or sign up fo r a multi-user li cence by cont acting: ... |
| Word Count: | 15167 |
| Length: | 33 Pages |
| Document ID: | 42972 |
| Format: | 
Adobe Acrobat
|
| Free Sample: |
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|
Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 2 |
| Copyright statement | 0 | 4 |
| just-drinks.com membership | 0 | 5 |
| Table of contents | 5 | 1 |
| List of figures | 6 | 1 |
| Introduction | 7 | 3 |
| Identifying the magnificent seven | 0 | 8 |
| The three megatrends get bigger and better | 0 | 9 |
| Profit potential of the three megatrends by drinks category | 0 | 10 |
| Figure 1: The potential of the three megatrends across the d | 10 | 1 |
| Figure 2: The potential of the three megatrends across the d | 10 | 1 |
| Health | 11 | 2 |
| Toeing the legislative line | 0 | 12 |
| NPD and marketing potential of the health megatrend | 0 | 13 |
| Figure 3: Innocent detox super smoothie drink | 13 | 2 |
| Convenience | 15 | 3 |
| NPD and marketing potential of convenience megatrend | 0 | 18 |
| Premium & indulgence | 18 | 3 |
| NPD and marketing potential of the premium and indulgent meg | 0 | 21 |
| Exclusivity | 21 | 4 |
| Drinks as status symbols | 0 | 22 |
| Top-end bar culture | 0 | 22 |
| Dinner party know-it-alls | 0 | 23 |
| Ingredients | 0 | 24 |
| Authenticity and a move away from the mass-market | 0 | 25 |
| Innovation in the free-from drinks sector | 0 | 27 |
| Five steps to success in the free-from market | 0 | 28 |
| Ethics | 28 | 3 |
| Bespoke drinks | 31 | 2 |
| Conclusions | 33 | 1 |
| Figure 4: The inter-relation of the magnificent seven drinks | 33 | 1 |
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