| Title: | Global market review of malt whisky - forecasts to 2011 (2006 edition) |
| Price: | $1,194.00
|
| Publication Date: | May 01, 2006 |
| Source: | Aroq Ltd |
| Abstract: | just-drinks malt whisky report has been written by Dave Broom, a freelance drinks journalist with 18 years experience of writing on the topic. He spoke with over 20 leading industry executives in producing this report, and extracts of their interviews provide unique viewpoints on the state of the industry. The report provides malt whisky estimates by total volume for the major markets from 2000 to 2011, examines the current state of play within the malt whisky category, discusses how distillers and brand owners are facing up to malt's evolution; from sector to category and from product to brand. |
| Brief Excerpt: | ...This repo rt is provided fo r individual us e only. If you would like to sha re this report with y our colleagues, ple ase order a dditional copi es or sign up fo r a multi-user li cence by cont acting: ... |
| Word Count: | 36601 |
| Length: | 58 Pages |
| Document ID: | 40651 |
| Format: | 
Adobe Acrobat
|
| Free Sample: |
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Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 2 |
| Copyright statement | 0 | 4 |
| just-drinks.com membership | 0 | 5 |
| Table of contents | 5 | 2 |
| List of tables | 7 | 1 |
| Acknowledgments | 8 | 1 |
| Introduction | 9 | 2 |
| Chapter 1 The markets | 11 | 24 |
| United Kingdom | 0 | 12 |
| A funny kind of year | 0 | 13 |
| Beating the addiction | 0 | 16 |
| Living in a post-mature market | 0 | 17 |
| The post-mature consumer | 0 | 17 |
| Potential withdrawal of brands? | 0 | 19 |
| United States | 0 | 20 |
| State of market | 0 | 20 |
| Lack of maturity? | 0 | 21 |
| Is the premium consumer the malt consumer? | 0 | 21 |
| Engagement strategies | 0 | 23 |
| Will malt tip? | 0 | 24 |
| France | 0 | 25 |
| Ripples across the Channel | 0 | 25 |
| The land of connoisseurs? | 0 | 26 |
| Difficulty of communication | 0 | 27 |
| The old and the new | 0 | 27 |
| Living with the malt maniacs | 0 | 28 |
| Other markets | 0 | 29 |
| Spain | 0 | 29 |
| Italy | 0 | 30 |
| Nordic markets | 0 | 31 |
| Japan | 0 | 31 |
| Emerging markets | 0 | 32 |
| Taiwan | 0 | 32 |
| China | 0 | 33 |
| India | 0 | 35 |
| Chapter 2 Malt at the crossroads: the different strategies for creating a brand | 35 | 18 |
| Malt as luxury | 0 | 39 |
| Divergence of message | 0 | 41 |
| The consumer | 0 | 43 |
| Education | 0 | 44 |
| A global consumer?.. | 0 | 45 |
| ...or a disparate one?.. | 0 | 45 |
| & | 0 | 46 |
| ...the maven? | 0 | 47 |
| Will malt tip? | 0 | 48 |
| Does malt want to tip? | 0 | 50 |
| Is the door closing? | 0 | 53 |
| Chapter 3 Market and brand forecasts | 53 | 6 |
| Markets | 0 | 55 |
| Brands | 0 | 59 |
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