| Title: | The global market for vodka and gin - management briefing (download) |
| Price: | $354.00
|
| Publication Date: | Nov 01, 2005 |
| Source: | Aroq Ltd |
| Abstract: | White spirits and in particular, vodka, have been on the increase since 1999. Much of the growth has been inspired by younger adults, who are either supplementing or bypassing altogether, beer and wine, in preference for white spirits. Vodka is currently the largest and most versatile spirit available in the marketplace, and represents a sizeable chunk of all spirits sales. Flavoured vodkas, especially in the US, are all the rage. In recent years, Diageo has significantly increased resources devoted to innovation and in the US, Smirnoff has introduced over a dozen new offerings, mostly flavoured variants, since 2000.In 2004, a number of vodka brands changed hands including: Grey Goose, which was purchased by Bacardi Martini for a cool US$2.7bn, while Diageo bought the Ursus vodka company. Diageo's total cash investment was approximately ?145m in respect of the acquisition of the brands and the termination of certain existing production and distribution agreements related to the acquired brands.Although there has been a general shift over the last decade from dark to white spirits, as whisky and brandy have struggled to maintain parity, gin has been slow to reposition itself and has lost ground to vodka, rum and Tequila. However, gin still remains popular with consumers all over the world.This briefing looks at the markets for gin and vodka by brand, owner and region. Each section gives total sales figures from 2000-2004, highlights brand positions, recent events and developments. Advertising campaigns and marketing strategies are outlined and input is given from top company executives. |
| Brief Excerpt: | ...This repo rt is provided fo r individual us e only. If you would like to sha re this report with y our colleagues, ple ase order a dditional copi es or sign up fo r a multi-user li cence by cont acting. ... |
| Word Count: | 14654 |
| Length: | 38 Pages |
| Document ID: | 37014 |
| Format: | 
Adobe Acrobat
|
| Free Sample: |
Click
Here
to Download
|
Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 1 |
| Copyright statement | 0 | 4 |
| Table of contents | 4 | 2 |
| List of tables | 6 | 1 |
| just-drinks.com membership | 7 | 1 |
| Introduction | 8 | 1 |
| Global market for vodka | 9 | 16 |
| Regional brands (all percentage figures represent change between 2003 and 2004) | 0 | 24 |
| United States | 0 | 24 |
| Finland | 0 | 25 |
| UK | 0 | 25 |
| Global market for gin | 25 | 6 |
| Brand index | 31 | 6 |
| Vodka | 0 | 32 |
| Altia Group Ltd | 0 | 32 |
| Bacardi Martini | 0 | 32 |
| Berentzen | 0 | 32 |
| Blavod | 0 | 32 |
| Boru Vodka Company | 0 | 32 |
| Bruggeman | 0 | 32 |
| Canadian Iceberg Vodka Corp | 0 | 32 |
| CEDC | 0 | 32 |
| Constellation Brands | 0 | 33 |
| Diageo | 0 | 33 |
| Eckes | 0 | 33 |
| Gruppo Campari | 0 | 33 |
| Henkell & Sohnlein | 0 | 33 |
| Facile & Co | 0 | 34 |
| Fortune Brands | 0 | 34 |
| Fourcroy-Renglet | 0 | 34 |
| Heaven Hill Distilleries | 0 | 34 |
| Illva Saronno | 0 | 34 |
| McCormick Distilling | 0 | 34 |
| Nemiroff Vodka Company | 0 | 34 |
| Nolet Spirits | 0 | 35 |
| Pernod Ricard | 0 | 35 |
| Remy Cointreau | 0 | 35 |
| Russian Spirits and Vodka Company | 0 | 35 |
| Shaw Wallace | 0 | 35 |
| Sojuzplodimport/SPI Spirits | 0 | 35 |
| United Breweries | 0 | 35 |
| Veda Group | 0 | 35 |
| Vin & Sprit | 0 | 36 |
| Waldemar Behn | 0 | 36 |
| Whyte & Mackay | 0 | 36 |
| Zwack Unicum | 0 | 36 |
| Gin | 0 | 36 |
| Bacardi Martini | 0 | 36 |
| Diageo | 0 | 36 |
| Fortune Brands | 0 | 37 |
| Heaven Hill | 0 | 37 |
| San Miguel | 0 | 37 |
| United Breweries | 0 | 37 |
| Online sources of information | 37 | 1 |
| Free email newsletters | 0 | 38 |
| Other research reports | 0 | 38 |
| Global news and feature articles | 0 | 38 |
| Search the web | 0 | 38 |
| Your feedback | 38 | 1 |
Looking For Something Else?
