Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 2 |
| Copyright statement | 0 | 4 |
| just-drinks membership | 0 | 5 |
| Table of contents | 5 | 3 |
| List of figures | 8 | 1 |
| List of tables | 9 | 1 |
| About the report | 10 | 2 |
| Report methodology | 0 | 11 |
| Aims of the report | 0 | 11 |
| About the author | 0 | 12 |
| Executive summary | 12 | 3 |
| Chapter 1 | 0 | 13 |
| Chapter 2 | 0 | 13 |
| Chapter 3 | 0 | 14 |
| Chapter 4 | 0 | 14 |
| Chapter 5 | 0 | 15 |
| Chapter 6 | 0 | 15 |
| Chapter 1 Introduction | 15 | 1 |
| Definitions used within this report | 0 | 16 |
| Examples of naturally functional drinks | 0 | 16 |
| Examples of scientifically functional drinks | 0 | 16 |
| Weaknesses | 0 | 39 |
| Opportunities | 0 | 40 |
| Threats | 0 | 40 |
| Coca-Cola Enterprises | 0 | 40 |
| Role in functional health and wellness soft drinks market | 0 | 40 |
| Future expectations | 0 | 41 |
| SWOT analysis | 0 | 42 |
| Strengths | 0 | 42 |
| Weaknesses | 0 | 42 |
| Opportunities | 0 | 42 |
| Threats | 0 | 42 |
| PepsiCo | 0 | 43 |
| Role in functional health and wellness soft drinks market | 0 | 43 |
| Future expectations | 0 | 43 |
| SWOT analysis | 0 | 44 |
| Strengths | 0 | 44 |
| Weaknesses | 0 | 44 |
| Opportunities | 0 | 44 |
| Threats | 0 | 44 |
| Cadbury Schweppes | 0 | 45 |
| Role in functional health and wellness soft drinks market | 0 | 45 |
| Future expectations | 0 | 46 |
| SWOT analysis | 0 | 46 |
| Strengths | 0 | 46 |
| Broad definitions | 0 | 16 |
| Table 1: Total annual soft drinks consumption, global, per c | 16 | 1 |
| Table 2: Total soft drinks market value, Europe and North Am | 16 | 1 |
| The rise of functional diet drinks and the fall of carbonate | 0 | 17 |
| Table 3: Total diet CSD market value, Europe and North Ameri | 17 | 2 |
| The role of health and wellness drinks within the global mar | 0 | 19 |
| Table 4: Total global health and wellness functional drinks | 18 | 1 |
| Chapter 2 Drivers of health and wellness functional soft dri | 19 | 5 |
| Introduction | 0 | 20 |
| Leading brands focus on consumer analysis into health and we | 0 | 22 |
| Current and future purchase motivations | 0 | 24 |
| Chapter 3 Emerging and future trends influencing NPD and mar | 24 | 1 |
| Introduction | 0 | 25 |
| Barriers to NPD and future growth | 0 | 25 |
| Figure 1: The Enviga product range | 25 | 9 |
| The impact of health claims regulations | 0 | 26 |
| An obsession with beauty | 0 | 27 |
| The cyclical nature of small versus power brands | 0 | 29 |
| The importance of being natural | 0 | 30 |
| Organic, natural, or both? | 0 | 30 |
| Purity | 0 | 30 |
| The importance of being responsible | 0 | 32 |
| Chapter 4 Future growth strategies of leading health and wel | 34 | 14 |
| Introduction | 0 | 35 |
| Kraft | 0 | 35 |
| Role in functional health and wellness soft drinks market | 0 | 35 |
| Future expectations | 0 | 36 |
| SWOT analysis | 0 | 37 |
| Strengths | 0 | 37 |
| Weaknesses | 0 | 37 |
| Opportunities | 0 | 37 |
| Threats | 0 | 37 |
| Nestl | 0 | 38 |
| Role in functional health and wellness soft drinks market | 0 | 38 |
| Future expectations | 0 | 39 |
| SWOT analysis | 0 | 39 |
| Strengths | 0 | 39 |
| Weaknesses | 0 | 46 |
| Opportunities | 0 | 46 |
| Threats | 0 | 47 |
| Ones to watch: smaller players | 0 | 47 |
| RushNet | 0 | 47 |
| Old Orchard Brands | 0 | 47 |
| Jivita LLC | 0 | 48 |
| Tata Tea | 0 | 48 |
| Chapter 5 Technical review: packaging and ingredients | 48 | 9 |
| Introduction | 0 | 49 |
| Packaging innovations | 0 | 51 |
| Ingredients innovations | 0 | 52 |
| Three new megatrends | 0 | 53 |
| Wonderland | 0 | 53 |
| Pleasure Principles | 0 | 53 |
| Body & Soul | 0 | 53 |
| Benzene: one to avoid | 0 | 54 |
| Artificial sweeteners: a word of caution | 0 | 54 |
| Popular and emerging ingredients | 0 | 55 |
| A a | 0 | 56 |
| Hemp | 0 | 56 |
| Wheatgrass | 0 | 57 |
| Noni fruit | 0 | 57 |
| Hops | 0 | 57 |
| Table 5: Natural ingredients and associated health benefits | 57 | 1 |
| Chapter 6 Forecasts and market trends to 2012 | 58 | 1 |
| Introduction | 0 | 59 |
| Global market forecasts | 0 | 59 |
| Table 6: Total global health and wellness functional drinks | 58 | 1 |
| Table 7: Total global health and wellness functional drinks | 59 | 1 |
| Western Europe market forecasts | 0 | 60 |
| Table 8: Total functional soft drinks market value, France, | 60 | 1 |
| Table 9: UK off-trade health and wellness functional soft dr | 61 | 2 |
| Eastern Europe | 0 | 62 |
| Asia | 0 | 63 |
| Table 10: Japan off-trade health and wellness functional sof | 62 | 2 |
| United States market forecasts | 0 | 64 |
| Table 11: US off-trade health and wellness functional soft d | 63 | 1 |
| Chapter 7 Ten top takeaway action points | 64 | 2 |
