Sections |
| Title | Starting Page | Number of Pages |
|---|
| Single-user licence edition | 3 | 2 |
| Copyright statement | 0 | 4 |
| just-drinks.com membership | 0 | 5 |
| Table of contents | 5 | 3 |
| List of figures | 8 | 1 |
| List of tables | 9 | 1 |
| Preface | 10 | 2 |
| Report methodology | 0 | 11 |
| Aims of the report | 0 | 12 |
| The author | 0 | 12 |
| Executive summary | 12 | 4 |
| Chapter 1 Introduction to the energy and sports drinks marke | 0 | 13 |
| Chapter 2 Market drivers in energy and sports drinks to 2012 | 0 | 13 |
| Chapter 3 New product development and innovation trends | 0 | 14 |
| Chapter 4 Future growth strategies of leading energy and spo | 0 | 14 |
| Chapter 5 Technical review: packaging and ingredients | 0 | 14 |
| Chapter 6 Forecasts and market trends to 2012 | 0 | 16 |
| Chapter 1 Introduction to the energy and sports drinks marke | 16 | 5 |
| Definitions used within this report | 0 | 17 |
| Broad definitions | 0 | 17 |
| The global energy and sports drinks market | 0 | 18 |
| Consumption trends, 2004-2006 | 0 | 21 |
| Chapter 2 Market drivers in energy and sports drinks to 2012 | 21 | 14 |
| Introduction | 0 | 22 |
| Sports drinks sector | 0 | 23 |
| Target audience | 0 | 24 |
| Mass-market appeal | 0 | 24 |
| The 2012 Olympics | 0 | 24 |
| Appealing to the growing number of regular racers | 0 | 25 |
| Energy drinks sector | 0 | 25 |
| Target audience | 0 | 25 |
| Market value trends, 2004-2006 | 0 | 26 |
| Personalised nutrition programme | 0 | 27 |
| Energy drinks and alcohol | 0 | 28 |
| Current versus future purchase motivations | 0 | 29 |
| PepsiCo | 0 | 54 |
| SWOT analysis | 0 | 55 |
| Strengths | 0 | 55 |
| Weaknesses | 0 | 55 |
| Opportunities | 0 | 55 |
| Threats | 0 | 55 |
| GSK | 0 | 56 |
| SWOT analysis | 0 | 56 |
| Strengths | 0 | 56 |
| Weaknesses | 0 | 56 |
| Opportunities | 0 | 57 |
| Threats | 0 | 57 |
| Energy69 | 0 | 57 |
| SWOT analysis | 0 | 58 |
| Strengths | 0 | 58 |
| Weaknesses | 0 | 58 |
| Opportunities | 0 | 58 |
| Threats | 0 | 58 |
| Targeting demands of specific demographic groups | 0 | 29 |
| Meeting the needs of female consumers | 0 | 30 |
| Meeting the needs of senior consumers | 0 | 31 |
| Marketing to tweenagers and teenagers | 0 | 33 |
| Criticisms of targeting children | 0 | 34 |
| NPD opportunities for young people | 0 | 35 |
| Chapter 3 New product development and innovation trends | 35 | 13 |
| Introduction | 0 | 36 |
| Future trends influencing energy and sports drinks NPD | 0 | 36 |
| Energy for the brain | 0 | 38 |
| Selenium and brain health | 0 | 39 |
| Gingko biloba and brain health | 0 | 40 |
| Omega-3 and brain health | 0 | 40 |
| Innovation trends in energy drinks | 0 | 41 |
| Added flavour | 0 | 42 |
| Bigger and better | 0 | 42 |
| Premiumisation | 0 | 43 |
| From soft drinks to confectionery | 0 | 43 |
| Combining health benefits with an energy boost | 0 | 44 |
| Innovation trends in sports drinks | 0 | 44 |
| During and after exercise | 0 | 45 |
| Barriers to NPD and future growth | 0 | 46 |
| Health claims regulations | 0 | 46 |
| The importance of being natural | 0 | 47 |
| Daily dosing | 0 | 48 |
| Chapter 4 Future growth strategies of leading energy and spo | 48 | 13 |
| Introduction | 0 | 49 |
| Red Bull | 0 | 50 |
| SWOT analysis | 0 | 50 |
| Strengths | 0 | 50 |
| Weaknesses | 0 | 51 |
| Opportunities | 0 | 51 |
| Threats | 0 | 51 |
| The Coca-Cola Company | 0 | 52 |
| SWOT analysis | 0 | 53 |
| Strengths | 0 | 53 |
| Weaknesses | 0 | 53 |
| Opportunities | 0 | 53 |
| Threats | 0 | 53 |
| Taut | 0 | 59 |
| SWOT analysis | 0 | 60 |
| Strengths | 0 | 60 |
| Weaknesses | 0 | 60 |
| Opportunities | 0 | 60 |
| Threats | 0 | 61 |
| Chapter 5 Technical review: packaging and ingredients | 61 | 12 |
| Introduction | 0 | 62 |
| Packaging innovations | 0 | 66 |
| Ingredients innovations | 0 | 67 |
| Jelly drinks | 0 | 68 |
| Frozen beverages | 0 | 68 |
| Popular and emerging ingredients | 0 | 68 |
| Caffeine | 0 | 69 |
| Taurine | 0 | 70 |
| B vitamins | 0 | 70 |
| Malt | 0 | 72 |
| Ones to watch | 0 | 72 |
| Damiana leaf | 0 | 72 |
| Schisandra | 0 | 73 |
| Maca | 0 | 73 |
| Chapter 6 Forecasts and market trends to 2012 | 73 | 8 |
| Introduction | 0 | 74 |
| Global overview | 0 | 75 |
| Asia Pacific | 0 | 76 |
| Australasia | 0 | 77 |
| Eastern Europe | 0 | 78 |
| Latin America | 0 | 79 |
| Middle East and Africa | 0 | 80 |
| North America | 0 | 80 |
| Western Europe | 0 | 81 |
