| Title: | Internet Television |
| Price: | $29.95 |
| Publication Date: | Jan 01, 2008 |
| Source: | Information Sources, Inc. |
| Author: | TecTrends Staff |
| Abstract: | While the technology to broadcast television on the Internet has existed for more than a decade, Internet TV is only now finding its way into the mainstream because of increases in general public access to the Web. Available in both free and subscription-based models, Internet Television is fundamentally different than traditional TV because of the opportunities it provides for users to interact with the medium. The rise of Internet Television is also an important global phenomenon, expanding throughout much of Europe and Asia even faster than in the U.S. What are some of the business and technological challenges of Internet Television and how is it creating heightened expectations in the minds of consumers? |
| Brief Excerpt: | ...Just a short time ago, all aspects of what we knew as the media were distinct from each other. Radio was found in the car or alarm clo ck, TV in the box in the living room, and the Internet streaming into the computer in the office. Those days as we knew them are over. Media in all forms is increasin gly finding its way to the Internet. It may not be many years until traditional broadcas t and cable television are eliminated by Internet Television. The technology to broadcast television on the Inter net has existed for more than a decade. However, Internet TV is only now finding it s way into the mainstream because of the increase in the general public's acc ess to the Web. This shift was made evident in #### when ABC began broadcasting su pplemental television material on its website for their broadcast TV show Lost. Since that time, ABC has continued to produce television specifically for th e Internet, and other major networks have followed suit. The potential for... |
| Word Count: | 5663 |
| Length: | 19 Pages |
| Document ID: | 165178 |
| Industry: | Broadcasting & Cable TV |
| Country: | United States |
| Format: | 
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