| Title: | Web Analytics |
| Price: | $29.95 |
| Publication Date: | Dec 01, 2007 |
| Source: | Information Sources, Inc. |
| Author: | TecTrends Staff |
| Abstract: | On the Internet, every click counts, literally. Every time a person visits a webpage their actions are recorded onto a running log along with the actions of every other consumer that visits that website. In the early days of the World Wide Web, web analytics ? the study of the data kept in such logs ? was used only by web developers to understand and improve Internet software. As the popularity of web commerce grew, however, marketers began to utilize website log files to understand their customers. How are effective web analytics critical to the success of a website and what are some of the current concerns emerging in this important area of web development? |
| Brief Excerpt: | ...Synopsis: Web Analytics What in the World Should You Charge for Online Ads A New Approach to Search Web Analytics and Web Content Management The Online Numbers Game Weight of the Words Marketers Discover Analytics Power Lions! Tiger! And Bears! Oh, My! Advertising s Brave New World M&A: A Cymfony for TNS Media Intelligence Listing of Web Analytics Companies ... |
| Word Count: | 4331 |
| Length: | 14 Pages |
| Document ID: | 165177 |
| Industry: | Online Services |
| Country: | United States |
| Format: | 
Adobe Acrobat
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