| Title: | Bouygues Telecom (Company Advisor) |
| Price: | $495.00
|
| Publication Date: | Mar 24, 2008 |
| Source: | Current Analysis |
| Abstract: | Bouygues Telecom has updated its popular Neo tariffs and accelerated its plans for HSPA services and coverage. An agreement with Neuf Cegetel to offer DSL services will broaden its appeal and foster increased customer loyalty. This report contains in-depth analysis of the company, including strengths and weaknesess, objective analyst perspective, market and sales strategy, and recommended actions for competitors and customers of the company with respect to the Wireless Services - Europe market. |
| Brief Excerpt: | ...The French construction group Bouygues, Telecom Italia, Cable & Wireless, BNP Paribas, JCDecaux and E.ON created Bouygues Telecom in ####, and it is the youngest and smallest of the three French mobile network operators. In ####, Bouygues bought out some of the shareholders, including Cable & Wireless and Telecom Italia. Bouygues now owns ##.#% of Bouygues Telecom. The operator launched its first commercial GSM service in May ####, and by December ####, it reported #.## million customers, of which ##% are postpaid customers. Bouygues Telecom is an innovator and challenger in the French market, using its unlimited calling plans as a clear differentiator in both the consumer segments, and it is by far one of the most successful i-mode operators in Europe. Bouygues also boasts an impressive MVNO partnership with Universal Mobile, offering music-focused services to the youth market, and it has recently increased its MVNO partners by forging agreements with Numericable and Transatel. In... |
| Word Count: | 2040 |
| Length: | 5 Pages |
| Document ID: | CA2492 |
| Industry: | Telecom Services |
| Ticker: | EN=FR |
| Format: | 
Adobe Acrobat
|
| Free Sample: |
Click
Here
to Download
|
Looking For Something Else?
