| Title: | Mobile Social Network: Prospects for a Fledgling Industry |
| Price: | $595.00 |
| Publication Date: | Jan 02, 2008 |
| Source: | Current Analysis |
| Abstract: | Mobile Social Networking, the act of bonding in virtual communities via a cell phone, exploded into the wireless scene in 2007. Broadly defined as the act of generating and sharing media content, ranging from a simple write-up to an elaborate video feed, mobile social networking enables users to keep in touch with friends and establish connections with existing and potential users of a network.With to its focus on wireless messaging and media-intensive content distribution, the developing market bodes well for wireless carriers which see a new opportunity to increase data revenue. Encouraging reports from research companies have stimulated exclusive partnerships between carriers and social networking sites as well as alliances between technology corporations and social networking sites. Despite the encouraging start, questions abound about the future of mobile social networking due to a vast number of players in this nascent market and the transient nature of their demographics. In this three-part series, Current Analysis addresses the mobile social networking scene in the U.S market; its implications on data ARPU and targeted advertisement revenue potential; and the future of user-generated content on the small screen. This report provides an introduction to mobile social networking and current market trends. |
| Word Count: | 7316 |
| Length: | 14 Pages |
| Document ID: | CurrentAnalysis-MSN |
| Industry: | Software |
| Country: | Supranational |
| Format: | 
Adobe Acrobat
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