|
Sections |
| Title | Starting Page | Number of Pages |
|---|
| Introduction<Br><Br><paragraph>An increasingly empowered consumer is now internet shopping savvy and has come to expect a consistent experience with whichever channel they choose to shop. With consumers' expectations and competitive pressures increasing, | 0 | 1 |
| VERDICT VIEW | 1 | 2 |
| CATALYST | 1 | 1 |
| SUMMARY | 1 | 1 |
| KEY MESSAGES | 2 | 1 |
| Consumers are increasingly demanding a seamless and constant shopping experience | 2 | 1 |
| In dealing with challenges such as multichannel fulfilment and attaining a holistic view of customer data it is imperative that retailers replace legacy systems | 2 | 1 |
| Implementation of new technology and multichannel services will aid closer integration | 2 | 1 |
| ANALYSIS | 3 | 22 |
| Evolution of how consumers shop | 3 | 5 |
| Mobile phones | 7 | 1 |
| Kiosks | 7 | 1 |
| Catalogue | 7 | 1 |
| Demands of cross-channel shoppers | 8 | 4 |
| Consistency is key | 8 | 1 |
| Flexible fulfilment | 9 | 1 |
| Service | 10 | 1 |
| Multichannel interaction | 10 | 1 |
| Business intelligence | 11 | 1 |
| Problems on the road to integration | 12 | 2 |
| Legacy operations | 12 | 1 |
| Fulfilment challenges intensify | 12 | 1 |
| Retailers management of data | 12 | 1 |
| Consistency of experiences | 13 | 1 |
| Resolving problems and achieving multichannel integration | 14 | 5 |
| Fulfilment | 14 | 2 |
| Advancing the customer relationship through channel integration | 16 | 3 |
| Use of technology to create consistency in shopping experiences | 19 | 5 |
| Instore | 19 | 1 |
| Online | 20 | 3 |
| Mobile phones and handsets | 23 | 1 |
| Conclusion | 24 | 1 |
