Where Britain Shops: Supermarkets 2009 - 2009/07/24 - Verdict Research

Report title: Where Britain Shops: Supermarkets 2009

from Verdict Research
published Jul 24, 2009

Price $4,795.00 available for immediate download

Report Overview

Table of Contents

About Verdict Research

IntroductionVerdict Research: With the onset of the recession, there has been a marked change in the way consumers use supermarkets and in which ones they favour. However, the one trend that remains is that supermarkets continue to build ever more diverse offers, presenting an increasing threat to specialist retailers in a growing number of different sectors.ScopeA wide-ranging analysis of the way customers shop in supermarkets with profiles of the UK's four largest grocers: Asda, Morrison, Sainsbury and Tesco.In each of the 8 categories profiled the report provides a socio-economic breakdown of shoppers, analysis of competitors used and sector penetrations.For each profiled retailer, this report provides a socio-economic breakdown of their customer base, cross sector shopping data and conversion rates.HighlightsTesco has performed strongly in food, but less so in non-food. In food it has grown its share of shoppers by 3.0 percentage points. However, non-food performance was weaker, with Tesco's sector share falling in almost every category. The grocer has suffered from its shoppers cutting back on discretionary purchases when performing their food shopsMore men are shopping in supermarkets. In food the share of male shoppers has risen by 2.1 percentage points year-on-year to 43.4%, as males take on a greater share of household duties and the number of single men has grown. Consequently, men have loomed larger in the gender ratio in shopper shares of most non-food sectorsThe percentage of clothing and footwear shoppers using supermarkets has risen. As price becomes more important to frugal consumers, supermarkets' value-led offers have become more appealing. Growth came from the oldest and youngest shoppers and DEs, with penetration of ABs actually falling. Asda has been the main beneficiary of this trend.Reasons to PurchaseWhere Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers each yearVerdict's thorough understanding of retail issues enables us to interpret data from an informed viewpoint and explore the implications for retailersWith supermarkets strengthening their position in non-food categories, understanding customer motivations for using them has never been more important
Source:	24/07/2009 00:00:00
Document ID:	DMVT0526
Industry:	Retailing Non-Food
Free Sample:	Click Here to Download
Format:

Title	Starting Page	Number of Pages
Sections
About the cDNA programme 4 Section 1: Executive Summary 5 - Executive summary 6 Section 2: Use of Supermarkets 7 - Summary 8 - Share of consumers 10 - Profile of supermarket shoppers 11 - Profile of shoppers who donâ??t use supermarkets 12 - Depar	0	1
About the cDNA programme 4	0	1
Section 1: Executive Summary 5	0	1
- Executive summary 6	0	1
Section 2: Use of Supermarkets 7	0	1
- Summary 8	0	1
- Share of consumers 10	0	1
- Profile of supermarket shoppers 11	0	1
- Profile of shoppers who donâ€™t use supermarkets 12	0	1
- Department usage 13	0	1
- Share of shoppers by retailer 15	0	1
- Cross-department usage 16	0	1
- Profile of shoppers by retailer	0	1
Section 3: Department Analysis 17	0	1
Clothing - Key findings 18	0	1
- Customer demographics 19	0	1
- Share of shoppers by retailer 21	0	1
DIY - Key findings 22	0	1
- Customer demographics 23	0	1
- Share of shoppers by retailer 25	0	1
Electricals - Key findings 26	0	1
- Customer demographics 27	0	1
- Share of shoppers by retailer 29	0	1
Food & grocery - Key findings 30	0	1
- Customer demographics 31	0	1
- Share of shoppers by retailer 33	0	1
Footwear - Key findings 34	0	1
- Customer demographics 35 - Share of shoppers by retailer 37	0	1
Homewares - Key findings 38	0	1
- Customer demographics 39	0	1
- Share of shoppers by retailer 41	0	1
Music & video - Key findings 42	0	1
- Customer demographics 43	0	1
- Share of shoppers by retailer 45	0	1
Personal care - Key findings 46	0	1
- Customer demographics 47	0	1
- Share of shoppers by retailer 49	0	1
continued Ãž	0	1
Section 4: Supermarket Retailer Profiles 50	0	1
Asda - Key findings 51	0	1
- Share of shoppers 52	0	1
- Customer demographics 53	0	1
- Department usage 55	0	1
- Cross-department usage 56	0	1
- Competitors 57	0	1
Morrison - Key findings 58	0	1
- Share of shoppers 59	0	1
- Customer demographics 60	0	1
- Department usage 62	0	1
- Cross-department usage 63	0	1
- Competitors 64	0	1
Sainsbury - Key findings 65	0	1
- Share of shoppers 66	0	1
- Customer demographics 67	0	1
- Department usage 69	0	1
- Cross-department usage 70	0	1
- Competitors 71	0	1
Tesco - Key findings 72	0	1
- Share of shoppers 73	0	1
- Customer demographics 74	0	1
- Department usage 76	0	1
- Cross-department usage 77	0	1
- Competitors 78	0	1
cDNA Methodology 79	0	1

Verdict Research is Europe’s leading authority on retailing and publishes unrivalled independent analysis of the retail industry.

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