|
Sections |
| Title | Starting Page | Number of Pages |
|---|
| About the cDNA programme 3
Section 1: At a glance summary 4
- At a glance summary 5
Section 2: Share of shoppers 6
- Wilkinson share of shoppers 7
- Wilkinson share of shoppers by demographics 8
- Wilkinson share of shoppers by television regio | 0 | 1 |
| About the cDNA programme 3 | 0 | 1 |
| Section 1: At a glance summary 4 | 0 | 1 |
| - At a glance summary 5 | 0 | 1 |
| Section 2: Share of shoppers 6 | 0 | 1 |
| - Wilkinson share of shoppers 7 | 0 | 1 |
| - Wilkinson share of shoppers by demographics 8 | 0 | 1 |
| - Wilkinson share of shoppers by television region 9 | 0 | 1 |
| - Wilkinson share of shoppers by household characteristics 10 | 0 | 1 |
| - Wilkinson share of shoppers by other characteristics and ACORN classification 11 | 0 | 1 |
| Section 3: Conversion and non-conversion 12 | 0 | 1 |
| - Wilkinson conversion of visitors to main users 13 | 0 | 1 |
| - Wilkinson conversion of visitors to main users by demographics and region 14 | 0 | 1 |
| - Wilkinson conversion of visitors to main users by household characteristics 15 | 0 | 1 |
| - Non-converting customers 16 | 0 | 1 |
| - Profile of Wilkinson non-converting customers by demographics and region 17 | 0 | 1 |
| Section 4: Shopper profiles 18 | 0 | 1 |
| - Wilkinson profile of shoppers by demographics 19 | 0 | 1 |
| - Wilkinson profile of shoppers by television region 20 | 0 | 1 |
| - Wilkinson profile of shoppers by household characteristics 21 | 0 | 1 |
| - Wilkinson profile of shoppers by other characteristics and ACORN classification 22 | 0 | 1 |
| Section 5: Loyalty 23 | 0 | 1 |
| - Wilkinson loyalty of main users 24 | 0 | 1 |
| - Wilkinson loyalty of main users by demographics and region 25 | 0 | 1 |
| - Wilkinson loyalty of main users by household characteristics 26 | 0 | 1 |
| - Wilkinson basic drivers of loyalty and disloyalty 27 | 0 | 1 |
| - Wilkinson detailed drivers of loyalty 28 | 0 | 1 |
| Section 6: Competition 29 | 0 | 1 |
| - Competition in DIY 30 | 0 | 1 |
| - Cross sector competitor dynamics 31 | 0 | 1 |
| Appendix 32 | 0 | 1 |
| Basic Methodology 33 | 0 | 1 |
| Detailed Methodology 34 | 0 | 1 |
