Private Labels in Retailing 2009 - 2009/07/24 - Verdict Research

Report title: Private Labels in Retailing 2009

from Verdict Research
129 page report published Jul 24, 2009

Price $3,640.00 available for immediate download

Report Overview

Table of Contents

Search Inside

About Verdict Research

IntroductionVerdict Research: This new report provides a useful insight into the latest private label developments of retailers across different sectors including food & grocery, electricals and DIY. With a number of case studies spanning across different countries and retail sectors, the report identifies and examines the key strategies for retailers to develop and further optimise their private label offer.Scope*This report provides accurate insights into key trends and future developments of retailers' private label propositions.*In-depth discussion and analysis of the strategies of major retailers and their private label offer.*Strategic analysis of the key factors driving private label development across different sectors and product categories.*Cross country and sector overview of retailers' private label. Analysis of best practice private label strategies across different industries.HighlightsIn the wake of the global financial crisis and subsequent recession there has been a resurgence of private label. With price being the overriding factor driving most consumers' purchasing decisions, for retailers, a relentless focus on value is, now more than ever, the name of the game. Private label has been at the forefront of this strategy.Major grocery players are extending their private label proposition as a response to the discounter threat and greater uptake of own brand products. At this challenging time private label offers an array of benefits for retailers including better margins and increased brand loyalty. However the lower cost reduces retailers' top-line sales.In the home related sectors there is a significant opportunity for private label development of eco-friendly and energy efficient products. These products will help retailers to differentiate their offer and appeal to changing consumer attitudes for more environmentally sustainable products, while at the same time producing higher margins.Reasons to Purchase*Learn how difficult market conditions are driving private label sales and what the outlook for retailers' private label offer will be going forward.*Understand how evolving consumer behaviour is forcing retailers to develop new private label strategies to counter the discounters.*Benchmark your private label strategy against what others in the industry are doing.

Source:

24/07/2009 00:00:00

Document ID:

DMVT0535

Industry:

Retailing Non-Food

Free Sample:

Click Here to Download

Format:

PDF

Title	Starting Page	Number of Pages
Sections
CHAPTER 1 EXECUTIVE SUMMARY 6 Key findings 6 Main conclusions 7 CHAPTER 2 ECONOMIC OVERVIEW 10 Main messages 10 GDP Top 10 11 Top 10 GDP forecasts - bleak outlook 12 GDP: midranking eight 13 Midranking eight - GDP may fall for all after revisions 14 GDP: s	0	1
CHAPTER 1 EXECUTIVE SUMMARY 6	0	1
Key findings 6	0	1
CHAPTER 1 EXECUTIVE SUMMARY	13	117
Key findings	13	1
Main conclusions 7	0	1
CHAPTER 2 ECONOMIC OVERVIEW 10	0	1
Main conclusions	14	3
CHAPTER 2 ECONOMIC OVERVIEW	17	20
Main messages 10	0	1
GDP Top 10 11	0	1
Main messages	17	1
GDP Top 10	18	1
Top 10 GDP forecasts - bleak outlook 12	0	1
GDP: midranking eight 13	0	1
Top 10 GDP forecasts bleak outlook	19	1
GDP: midranking eight	20	1
Midranking eight - GDP may fall for all after revisions 14	0	1
GDP: smaller nine 15	0	1
Midranking eight GDP may fall for all after revisions	21	1
GDP: smaller nine	22	1
Smaller nine - GDP reductions bad for Baltics 16	0	1
Consumer expenditure 17	0	1
Smaller nine GDP reductions bad for Baltics	23	1
Consumer expenditure	24	2
Structure 19	0	1
Inflation falls rapidly 21	0	1
Structure	26	2
Inflation falls rapidly	28	1
HICP annual averages 22	0	1
Savings rate to increase sharply 24	0	1
HICP annual averages	29	2
Savings rate to increase sharply	31	1
Euro interest rate turns downwards 25	0	1
Other interest rates 27	0	1
Euro interest rate turns downwards	32	2
Other interest rates	34	1
Unemployment - lagging indicator 28	0	1
CHAPTER 3 EU RETAIL SPEND 30	0	1
Unemployment lagging indicator	35	2
CHAPTER 3 EU RETAIL SPEND	37	3
Latest expenditure trends 30	0	1
CHAPTER 4 EU PRIVATE LABEL MARKET 33	0	1
Latest expenditure trends	37	3
CHAPTER 4 EU PRIVATE LABEL MARKET	40	5
Private label market share by volume - on the rise 33	0	1
Private label market share by volume on the rise	40	2
Switzerland has top private label penetration due to Migros 35	0	1
Discounter Denner now part of Migros 36	0	1
Switzerland has top private label penetration due to Migros	42	1
Discounter Denner now part of Migros	43	1
Private label market share by value - not far behind 37	0	1
Loi Galland makes France a private label anomaly 39	0	1
Private label market share by value not far behind	44	1
CHAPTER 4	45	3
But discounter threat prompts refocus on private label 39	0	1
Crisis triggered enhancement of private label offer 40	0	1
Loi Galland makes France a private label anomaly	46	1
But discounter threat prompts refocus on private label	46	1
CHAPTER 5 KEY ISSUES 41	0	1
Deflation the major threat 41	0	1
Crisis triggered enhancement of private label offer	47	1
CHAPTER 5 KEY ISSUES	48	5
Reaction to hard discounters depresses prices further 44	0	1
Threat of deflation in wider economy 45	0	1
Deflation the major threat	48	3
Reaction to hard discounters depresses prices further	51	1
CHAPTER 6 OUTLOOK 46	0	1
Organics 47	0	1
Threat of deflation in wider economy	52	1
CHAPTER 6 OUTLOOK	53	2
Managing the supplier relationship 47	0	1
Opportunity in non-food 47	0	1
Range revamp	53	1
Organics	54	1
CHAPTER 7 GROCERY DISCOUNTERS PROSPER 48	0	1
Strategy differences in the private label offer 50	0	1
Managing the supplier relationship	54	1
Opportunity in non-food	54	1
Green retailing - a private label opportunity 51	0	1
Non-food a common problem area 52	0	1
CHAPTER 7 GROCERY DISCOUNTERS PROSPER	55	6
Recession provides boost for discounters	55	2
CHAPTER 8 OTHER GROCERS REACT 53	0	1
Private label range innovation, extension and relaunch 55	0	1
Strategy differences in the private label offer	57	1
Green retailing a private label opportunity	58	1
Evaluation 56	0	1
CHAPTER 9 GROCERY CASE STUDIES 59	0	1
Non-food a common problem area	59	2
CHAPTER 8 OTHER GROCERS REACT	61	7
Carrefour 59	0	1
Tackling the discounter threat	61	3
Carrefour private label ranges have been built over 25 years 60	0	1
Carrefour launches discount range 60	0	1
Private label range innovation, extension and relaunch	64	1
Evaluation	64	4
CHAPTER 9 GROCERY CASE STUDIES	68	43
Casino 66	0	1
The original discounter range 66	0	1
Carrefour	68	1
Europe s leading grocer	68	1
Carrefour private label ranges have been built over 25 years	69	1
Coles 72	0	1
Private label downunder inspired by the old world 72	0	1
Carrefour launches discount range	69	3
Carrefour s private label has been extended abroad	72	3
Delhaize 73	0	1
Revamps US private label 73	0	1
Casino	75	1
The original discounter range	75	4
US provides template for Belgium 74	0	1
Eroski and Mercadona 76	0	1
Casino s discount private label the first relaunch	79	2
Coles	81	1
Eroski lowers price of its own brands 76	0	1
Mercadona rationalises private label offer and lowers prices 77	0	1
Private label downunder inspired by the old world	81	1
Delhaize	82	1
Metro Group 79	0	1
Caught on the defensive 79	0	1
Revamps US private label	82	1
US provides template for Belgium	83	1
Real adopts good-better-best after many years 79	0	1
Sainsbury 82	0	1
The Switch and Save campaign 82	0	1
Eroski and Mercadona	85	1
Eroski lowers price of its own brands	85	1
Going Back to Basics 83	0	1
Non-food an integral part of private label offer 84	0	1
Mercadona rationalises private label offer and lowers prices	86	2
Metro Group	88	1
Tesco 89	0	1
Adds fourth tier to traditional three-tier private label system 89	0	1
Caught on the defensive	88	1
Discount brand is fourth tier 91	0	1
Real adopts good-better-best after many years	88	3
Sainsbury	91	1
Waitrose 96	0	1
Even upmarket Waitrose follows rivals into value essentials 96	0	1
The Switch and Save campaign	91	1
Going Back to Basics	92	1
US cases: Wal-Mart and Target 98	0	1
Catching up 98	0	1
Non-food an integral part of private label offer	93	5
Tesco	98	1
US retailers have revamped existing private label offers 98	0	1
Wal-Mart upgrades its private label brand 98	0	1
Adds fourth tier to traditional three-tier private label system	98	2
Discount brand is fourth tier	100	2
DIY CASE STUDIES 102	0	1
DIY outlook 102	0	1
Tesco s private label offer abroad	102	3
Waitrose	105	1
Energy efficiency will be key driver 103	0	1
Even upmarket Waitrose follows rivals into value essentials	105	2
Eco-friendly product ranges become increasingly common 104	0	1
US cases: Wal-Mart and Target	107	1
Kingfisher 105	0	1
Catching up	107	1
US retailers have revamped existing private label offers	107	1
B&Q sets example 107	0	1
Praktiker 110	0	1
Wal-Mart upgrades its private label brand	107	2
Target replaces bull s eye logo with a big arrow	109	2
Private label rationalisation 110	0	1
Bauhaus 112	0	1
CHAPTER 10 ELECTRICALS CASE STUDIES 114	0	1
DIY CASE STUDIES	111	11
DIY outlook	111	1
Energy efficiency - future focus 114	0	1
Best Buy 116	0	1
Energy efficiency will be key driver	112	1
Eco-friendly product ranges become increasingly common	113	1
Metro Group 118	0	1
Much to do in private label arena 118	0	1
Kingfisher	114	1
Europe s largest DIY retailer	114	2
CHAPTER 11 GLOSSARY 119	0	1
Definitions 119	0	1
B&Q sets example	116	3
Praktiker	119	1
Abbreviations 120	0	1
List of Tables	0	1
Private label rationalisation	119	2
Bauhaus	121	1
Table 1: Monthly HICP rates y-o-y Nov 2008-Apr 2009 21	0	1
Table 2: Monthly unemployment rates y-o-y Oct 2008-Mar 2009 28	0	1
CHAPTER 10 ELECTRICALS CASE STUDIES	123	5
Table 3: Monthly y-o-y change % in retail spend Oct 2008-Mar 2009 30	0	1
List of Figures	0	1
Underlying opportunity for private label	123	1
Energy efficiency future focus	123	2
Figure 1: GDP for Top 10 countries in EU 2008e 11	0	1
Figure 2: GDP forecast change % for Top 10 EU countries 2008 & 2009 12	0	1
Best Buy	125	1
The world s leading electricals retailer	125	2
Figure 3: GDP for midsize eight (â‚¬100bn+) countries in EU 2008e 13	0	1
Figure 4: GDP forecast change % for middle eight (â‚¬100bn+) 2008 & 2009 14	0	1
Metro Group	127	1
Much to do in private label arena	127	1
Figure 5: GDP for smaller nine (â‚¬100bn-) countries in EU 2008e 15	0	1
CHAPTER 11 GLOSSARY	128	2
Figure 6: GDP forecast change % for smaller nine (â‚¬100bn-) 2008 & 2009 16	0	1
Figure 7: Consumer expenditure of Top 10 EU countries 2007 17	0	1
Definitions	128	1
Abbreviations	129	1
Figure 8: Countries among other 17 in EU with consumer expenditure of â‚¬18bn+ 2007 18	0	1
Figure 9: Countries among other 17 in EU with consumer expenditure of â‚¬18bn- 2007 18	0	1
Figure 10: Consumer expenditure as % of GDP 2007 19	0	1
Figure 11: Harmonised Index of Consumer Prices - annual average growth of Top 10 EU countries 2007 & 2008 22	0	1
Figure 12: Harmonised Index of Consumer Prices - countries among other 17 in EU with annual averages over 4.5% 2007 & 2008 23	0	1
Figure 13: Harmonised Index of Consumer Prices - countries among other 17 in EU with annual averages under 4.5% 2007 & 2008 23	0	1
Figure 14: Gross household saving % of gross household disposable income (latest data) 2007 24	0	1
Figure 15: ECB interest rates 2005-2009 25	0	1
Figure 16: Central banks key reference interest rate averages for 2008 27	0	1
Figure 17: Grocery private label volume share May 2009e * 33	0	1
Figure 18: Grocery private label volume share in selected states May 2009 34	0	1
Figure 19: Migros three-tier private label offer 2009 35	0	1
Figure 20: Denner private label, Geneva 2009 36	0	1
Figure 21: Grocery private label value share May 2009e 37	0	1
Figure 22: Grocery private label value share in selected EU states May 2009 38	0	1
Figure 23: EU monthly food price change (HICP y-o-y) May 2008-Apr 2009 41	0	1
Figure 24: Oil spot price FOB weighted by estimated export volume ($/barrel) - monthly Mar 2008-May 2009 42	0	1
Figure 25: Downward spiral of grocery prices in 2009 44	0	1

Enter the keyword(s) which you would like to search for within this document and click "Search"

Verdict Research is Europe’s leading authority on retailing and publishes unrivalled independent analysis of the retail industry.

Price: $3,640.00

Free Sample

Questions about
this research?

Send page to a friend

Return to
Alacra Company Snapshot

Can't Decide?

Purchasing premium research sight unseen can be intimidating. At Alacra we want you to know what you are getting. Visit our FAQ or ask our Customer Service Team any questions about the report you are considering purchasing.