Report title: Out-of-Town Retailing 2009
from Verdict Research
223 page report published Sep 30, 2009

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IntroductionThis report examines the latest developments in out-of-town retail. It details out-of-town market sizes and trends, with five year forecasts, profiles key retailers in the sector and provides comprehensive analysis of the key issues.Scope*Analysis of the out-of-town market and the major out-of-town retail sectors and key players.*Insight into the key retail issues currently influencing the UK out-of-town sector.*A comparison of the leading 12 UK out-of-town retailers' performance.*A five year out-of-town market value and growth forecast including detailed analysis and future outlook.HighlightsOut-of-town as a location is set to grow its share of total retail spend over the next five years. As the recession has taken hold, the high proportion of non-discretionary food and general merchandise stores out-of-town has seen it perform resiliently compared to more discretionary and wants spend orientated town centres.The big four grocers continue to extend their dominance of the location, with the grocery sector as a whole accounting for 70.9% of all out-of-town sales in 2009. Food & grocery was easily the fastest growing sector in both 2008 and 2009, boosted substantially by food price inflation and the grocers further expanding their non-food operations.Casualties and the slowing store expansion of the major players out-of-town are creating opportunities for others, with spiralling vacancy rates pressurising landlords into offering attractive deals on properties. These new and expanding players will help revive the market.Reasons to Purchase*Identify the impact the recession and deterioration of home-related sectors are having on out-of-town retailing.*Gauge how out-of-town is performing compared with other locations: Is space performing better out-of-town? Are margins better out-of-town?*Is out-of-town a profitable location? Will locating there help increase market share? Help your business? What are the possible risks/rewards?

Source: Verdict
Document ID: DMVT0558
Industry: Retailing Non-Food
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Sections
TitleStarting PageNumber of Pages
Introduction<Br><Br><paragraph>This report examines the latest developments in out-of-town retail. It details out-of-town market sizes and trends, with five year forecasts, profiles key retailers in the sector and provides comprehensive analysis of the key01
CHAPTER 1 EXECUTIVE SUMMARY207
Key findings201
Main conclusions215
Out-of-town summary261
CHAPTER 2 RETAIL ISSUES2719
Key messages271
Polarisation of space 271
New OOT players demand prime locations as secondary ones stagnate275
Risks for discretionary retailers321
Discretionary retailers will always struggle out-of-town323
Recovery of home-related sectors351
Eventual revival in housing should boost secondary locations353
Up and coming players 381
To drive market growth and reinvigorate competition384
Capitalising on success of grocers421
Robust footfall on offer in retail parks anchored by grocers 422
Factory outlet centres continue to excel441
Discounting strikes chord with consumers and retailers alike442
CHAPTER 3 461
CHAPTER 3 STRATEGIES FOR SUCCESS 472
Retailers need to react to recession-hit market471
Landlords must be proactive as vacancies reach high levels481
CHAPTER 4 OUT OF TOWN VS OTHER LOCATIONS 4920
Robust footfall driven by a resilient tenant mix makes OOT a relatively safe place493
Retail sales by location521
Neighbourhood performs best but out-of-town holds its own522
Retail spend by location541
Grocers and niche specialists keep out-of-town growing541
Sales and sources of growth551
Food price upward spiral drives inflation553
Out-of-town retail sales 581
Online growth via OOT retailers outweighs plummeting trade sales582
Space by location601
Collapse of big players partly offset602
Store numbers by location621
Declining for first time but more resilient than other channels622
Forecast641
OOT a good bet due to grocers, online and inevitable recovery in home 645
CHAPTER 5 MAJOR PLAYERS OOT: WINNERS & LOSERS6926
Few major non-food retailers are on the up693
OOT sales majors breakdown721
Home-related retailers struggle722
Total sales 741
Grocers extend dominance745
Operating profits791
Matalan only non-food retailer to grow profits791
Operating margins801
Widespread deterioration802
Space821
The trend of the past five years has been towards larger stores826
Store numbers881
Expansion of major players slows886
Advertising941
Expenditure increases as retailers attempt to stimulate consumer spend941
CHAPTER 6 SPACE PERFORMANCE9511
Changing mix of retailer and space consolidation to boost density 951
Sales densities by location961
Struggling home-related sectors subdue out-of-town density growth963
Sales densities by retailer 991
Grocers continue to benefit from their ability to convert high footfalls 993
Sales densities by sector 1021
Electricals to benefit from space consolidation as DIY underperforms1022
Space performance for food vs non-food1041
Non-food set to be boosted by new entrants to the out-of-town market1042
CHAPTER 7 SECTOR SUMMARIES AND FORECASTS10614
Out-of-town will grow share of retail but faces tough times1061
OOT sales sector breakdown1071
Grocers, fashion retailers and general merchandisers grow share1071
Forecast consumer spending OOT for each sector 1081
Out-of-town to grow share of food, furniture and electricals spends1081
Forecast sales for each sector1091
But all sectors face a tough five years1092
OOT space sector breakdown1111
DIY and furniture space in long term decline1111
Forecast space for each sector 1121
Massive decline in non-food space 1123
OOT store numbers sector breakdown1151
General merchandise on course to have largest number of stores1151
Forecast store numbers for each sector1161
Home-related sectors drive decline1162
Out-of-town store size by sector1181
DIY store sizes have grown substantially1182
CHAPTER 8 CLOTHING & FOOTWEAR12015
Clothing and footwear specialists capitalise on weak property market1203
Sales1231
Set to decline in 2009, but OOT still outperforms1232
Stores1251
Expansion plans scaled back significantly1252
Space1271
Lowest rate of space expansion since Verdict s records began1272
Sales density1291
Reflects declines in consumer demand and out-of-town footfall 1291
Key players1301
Traditional out-of-town specialists benefit from value positioning1301
Matalan benefits from investment 1301
Frugal consumers boost sales at TK Maxx1311
Marks & Spencer reduces capital expenditure1311
New Look continues expansion1321
Next capitalises on weak property market1321
Other clothing specialists1331
Footwear specialists1332
CHAPTER 9 DIY13517
Leaner sector as stronger players rightsize and capacity reduces 1353
Sales1381
Out-of-town continues to outperform despite significant deterioration1381
Stores1391
Rate of store closures limited by consolidated nature of DIY retail1391
Space1401
Specialists rightsize as expansion plans are scaled back significantly 1402
Sales density1421
Declining consumer demand and overcapacity erode density1422
Market shares1441
B&Q gains market share in 2009 as Focus struggles1442
Key players1461
Wickes flourishes at expense of Focus1461
Wickes ideally positioned to capitalise on reduced capacity1462
B&Q aims to consolidate market leading position 1481
Homebase cuts back space expansion signficantly1482
Focus faces uncertain future1502
CHAPTER 10 ELECTRICALS15214
Out-of-town stores face major challenges1522
Sales 1551
Relatively robust in 2008 but now exposed to big-ticket slowdown1551
Stores1561
Unprecendented decline but less exposed than high street1561
Space1571
Years of expansion to come to abrupt halt1571
Sales density1581
Falling despite retailer consolidation1581
Market shares1591
Grocers continue to gain at expense of specialists1592
Key players1611
New arrivals set to take market by storm1611
Best Buy s excellent service reputation means it has potential1611
John Lewis core strengths will see it do well1621
Comet cuts costs and waits for market recovery1621
Game Group explores new avenues but should avoid overexpansion1631
Argos under pressure from grocers1631
DSGi has a lot of work to reinvent itself1642
CHAPTER 11 FOOD & GROCERY 16619
Props up OOT but neighbourhood is future for food & grocery growth1663
Sales 1691
Inflation keeps growth high but momentum swings to convenience1692
Stores1711
Proportion of store numbers out-of-town starts to plateau1712
Space1731
Grocers aggressive out-of-town space expansion continues1731
Sales density1741
Increasing non-food exposure sees densities declining1741
Market shares1751
Big Four increase dominance1752
Key players1771
Asda retains biggest out-of-town focus1771
Asda continues to be frustrated by out-of-town planning restrictions1781
Morrison nears nationwide coverage1792
Sainsbury targets non-food and convenience1812
Tesco approaches saturation out-of-town1832
CHAPTER 12 FURNITURE & FLOORCOVERINGS18522
Non-specialists to move in out-of-town where specialists depart1853
Sales 1881
Dire economic conditions have a significant impact 1882
Stores1901
Decline in 2009 will be the worst since Verdict s records began 1902
Space1921
Weak trading conditions and overcapacity to drive decline in space1922
Sales density1941
Specialists downsize as sales densities decline for second year in a row1942
Market shares1961
Non-specialists gain market share at expense of struggling specialists 1964
Key players2001
Key players benefit from consolidation as John Lewis enters OOT arena2001
Carpetright ramps up space expansion as Allied exits market2001
DFS ideally placed to take advantage of capacity exiting market 2011
Dreams benefits from comparative resilience of beds2021
John Lewis to be a significant out-of-town player 2021
Argos increasingly under threat from grocers 2031
IKEA pushes ahead with town centre format2041
Homestyle consolidates store portfolio2051
ScS considers disposal of loss-making stores under new ownership 2051
Sector casualties 2061
CHAPTER 13 GENERAL MERCHANDISE20715
Retailers with offers meeting niche needs will drive growth2073
Sales2101
Remarkably resilient despite slowing growth2101
Stores2111
Opportunistic retailers maintain growth2111
Space2121
Robust growth despite casualties2121
Sales density2131
Most stable non-food sector2131
Key players2141
Specialists meeting niche needs move into limelight2141
Dunelm offer well targeted to foster extensive growth2151
Halfords should not be overly cautious2151
Niche operator Hobbycraft has excellent opportunities to expand OOT2161
John Lewis will rely more on electricals to drive footfall OOT 2171
Mothercare continues shift out-of-town with great success2171
Pets at Home shows no signs of slowing down2181
Sports Direct shifts huge volumes 2191
Toys R Us flotation could trigger renewed expansion out-of-town2191
Alliance Boots not well suited to large out-of-town stores2201
Argos needs to avoid direct competition with grocers2201
Borders faces uncertain future 2211
JJB Sports needs to focus on sports equipment 2211
CHAPTER 14 GLOSSARY2222
Terminology2221
Abbreviations2231

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