IntroductionVerdict Research: How Britain Shops Music & Video provides a detailed overview of the shopping habits of consumers. It examines, who shops for Music & Video, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.Scope*Thorough analysis how customers shop in Music & Video sector. Retailers profiled: Amazon, Asda, HMV, iTunes, Play.com, Woolworths, Tesco, Zavvi*How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty / disloyalty.*Data is segmented regionally and by demographic and socio-economic group. Historic data provided so trends can be analysed over a four year period.HighlightsThe proportion of shoppers shopping for music & video has increased. The introduction of DRM-free downloads has opened up the market, significantly expanding the potential customer base of download operators. Music & video is benefiting from higher penetration of high-speed internet access and the falling prices of mass storage MP3 devices.HMV has benefited from physical capacity coming out of the market. The percentage of HMV's main users that are loyal to the retailer has increased by 3.7 percentage points to 86.1%. This is a reflection of major investment in updating its store portfolio and website, and encouragement of cross-channel purchasing.There has been a widening of the gender gap with 53.1% of males shopping for music & video and just 46.9% of females. The recession and fall in consumer confidence has had a significant impact on disposable incomes, with females becoming more willing to cut discretionary spending in areas such as music & video over areas such as health & beauty.Reasons to Purchase*How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.*Use this report to understand what drives the loyalty of your customers and find out where they also shop.*Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.
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