Tourism is one of the largest service sectors of Singapore. As of 2007, the tourism industry contributed 3% to Singapore’s GDP, and generated US$ 9.4 Billion in tourism receipts. This clearly shows the important role tourism industry plays in Singapore’s economy. To ensure that tourism remains a key economic pillar, a bold target, Tourism 2015, was unveiled in the year 2005. The major objectives of the initiative are to triple tourism receipts to US$ 30 Billion, doubling visitor arrivals to 17 Million, and creating an additional 100,000 jobs in the services sector by 2015, according to “Opportunities in Singapore Tourism Industry (2007-2009)”.
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