Report title: Mobile application downloads forecast: 2009â??14
from Ovum
16 page report published Nov 09, 2009

Price $895.00 available for immediate download
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About Ovum

Application downloads to mobile devices have been the subject of a great deal of hype since Apple launched its App Store in 2008. Many of its competitors in the devices market are following hot on its heels, and not a month goes by without an application store launch. A growing number of independent players are also competing hard for business. There have been some impressive announcements from Apple â?? most recently that 2 billion applications had been downloaded to the iPhone and iPod Touch. Ovumâ??s forecast looks at how the market will grow going forward, and how much revenue this will generate.

Source: Ovum Telecoms
Document ID: 051505
Industry: Telecommunications
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Sections
TitleStarting PageNumber of Pages
Executive summary In a nutshell Ovum view Forecast highlights Global mobile application downloads grow to 18.7 billion by 2014 Short-term growth is rapid, but growth will slow in the longer term Global paid-for applications to grow to 3.3 billion and en01
Executive summary01
Table of Contents21
Mobile application downloads forecast: 2009 14314
In a nutshell 01
Ovum view 01
Executive summary31
Forecast highlights41
Forecast highlights01
Global mobile application downloads grow to 18.7 billion by 201401
Regional outlook52
Forecast definitions and methodology75
Short-term growth is rapid, but growth will slow in the longer term 01
Global paid-for applications to grow to 3.3 billion and end-user revenues to $5.7 billion 01
Market development scenario125
Regional outlook01
North America remains the largest market throughout the forecast period01
Revenue growth will accelerate in Asia-Pacific; slower in North America 01
Forecast definitions and methodology01
Definitions01
What do we forecast? 01
What’s in? What’s out? 01
Forecast process and key assumption-building01
Data collection 01
Building a most likely scenario 01
Key inputs: smartphone device shipments 01
Assumptions 01
Methodology 01
Market development scenario01
Key players: platforms and application stores01
Apple 01
Android 01
Windows Mobile and BlackBerry 01
Symbian 01
Consumer demand 01
Technology developments/substitutes 01
Business models 01
Regional developments 01
List of Tables 01
Table 1: Selected application store data 01
List of Figures 01
Figure 1: Annual global application downloads 01
Figure 2: Annual total paid-for download volumes 01
Figure 3: Annual total application downloads by region 01
Figure 4: Regional revenues from mobile application downloads ($ 000s) 01
Figure 5: Forecast methodology for mobile application downloads01

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