Report title: Data centre wholesale strategies
from Ovum
21 page report published Nov 18, 2009

Price $895.00 available for immediate download
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About Ovum

Wholesale data centre providers are enjoying strong demand for their services. They provide the physical environment for a wide range of virtual (or cloud) services including content creation and distribution, massively multi-player online games, internal IT processes and other latency-sensitive services that have geographically disparate users. This market continues to grow despite the current economic downturn. That dynamic will drive increased competition and consolidation.

Source: Ovum Telecoms
Document ID: 051061
Industry: Telecommunications
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Sections
TitleStarting PageNumber of Pages
Executive summary In a nutshell Ovum view Key messages Data centres have evolved from real estate to offer managed IT and telecoms services Most data centres are wholesalers even though they consider themselves retailers Data centre providers need to d01
Executive summary01
Table of Contents21
Data centre wholesale strategies319
In a nutshell 01
Ovum view 01
Executive summary32
Data centre overview51
Key messages01
Data centres have evolved from real estate to offer managed IT and telecoms services 01
Wholesale data centre strategies610
Competitive environment164
Most data centres are wholesalers even though they consider themselves retailers 01
Data centre providers need to develop strategies, services and marketing messages for each target customer segment 01
Future outlook202
Economic fluctuations can positively influence business growth 01
SIs can represent as much as 15% of a data centre’s revenues 01
Survival of the fittest 01
Differentiation dynamics 01
Data centre overview01
Hosting ‘the cloud’ 01
Wholesale data centre strategies01
Research methodology 01
Defining wholesale opportunities01
Basic co-location data centres 01
Real-estate data centres 01
Value-added data centres 01
Target customers 01
Segment-specific service strategies01
Carriers 01
Content creators and distributors 01
Enterprises 01
MMOGs 01
Systems integrators 01
Service offers and bundles01
Building on core skills 01
General pricing trends 01
Utility pricing can offer flexibility 01
Partners help build complementary capabilities 01
Location dynamics01
Incentives for location 01
Barriers to entry01
Buying a way into the market 01
Competitive environment01
Blurring competitive boundaries01
Competitive trends and pressures 01
IT and software-as-a-service introduce new competitors 01
Differentiators01
Green IT as a differentiator 01
Services on demand 01
Globalised resources 01
Other differentiators 01
Regulatory issues 01
Economic factors01
Credit crunch could catalyse growth 01
Future outlook01
Consolidation to peak during 2010–11 01
List of Tables 01
Table 1: Interviewed data centre companies 01
List of Figures 01
Figure 1: Data centres, services and customers01

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