CNNIC Survey Echoes Our Long-Term View on Baidu; Shares Retreat to Attractive Entry Point - Morningstar Equity Research

CNNIC Survey Echoes Our Long-Term View on Baidu; Shares Retreat to Attractive Entry Point

10 pages — Published Apr 08, 2014
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Brief Excerpt:

...Baidu is the dominant Internet search engine in China, with 79% revenue share in the Internet search market, and 600,000 online advertisers as of fiscal 2012. Founded in 2000, Baidu has achieved dominance in China s Internet search engine market in the past decade. According to a recent survey by China Internet Network Information Centre, there are 470 million active search engine users in China as of 2013 s first half and 86% of them identified Baidu as their favorite search engine. In addition to the paid search business, Baidu has built an impressive portfolio of products and services which have further enhanced the user experience. As a result, it has achieved a massive user base and benefits from a tremendous network effect. Baidu Tieba, a query-based searchable community, gives Chinese Internet users a platform to exchange their views, and share knowledge and experience on various topics. By fiscal 2012, Baidu Tieba had accumulated over 200 million active users. Baidu Knows, a collaborative...

  
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Author:

Yue Yao

Document ID
2086A0FB3J_5J
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MLA:
Morningstar Equity Research. "CNNIC Survey Echoes Our Long-Term View on Baidu; Shares Retreat to Attractive Entry Point" Apr 08, 2014. Alacra Store. Apr 20, 2014. <http://www.alacrastore.com/storecontent/Morningstar-Equity-Research/CNNIC-Survey-Echoes-Our-Long-Term-View-on-Baidu-Shares-Retreat-to-Attractive-Entry-Point-2064-13929>
  
APA:
Morningstar Equity Research. (2014). CNNIC Survey Echoes Our Long-Term View on Baidu; Shares Retreat to Attractive Entry Point Apr 08, 2014. New York, NY: Alacra Store. Retrieved Apr 20, 2014 from <http://www.alacrastore.com/storecontent/Morningstar-Equity-Research/CNNIC-Survey-Echoes-Our-Long-Term-View-on-Baidu-Shares-Retreat-to-Attractive-Entry-Point-2064-13929>
  
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