Baidu's First-Quarter 2015 Results Presented No Surprise; Heavy Investment in O2O Will Continue - Morningstar Equity Research

Baidu's First-Quarter 2015 Results Presented No Surprise; Heavy Investment in O2O Will Continue

Baidu's First-Quarter 2015 Results Presented No Surprise; Heavy Investment in O2O Will Continue - Morningstar Equity Research
Baidu's First-Quarter 2015 Results Presented No Surprise; Heavy Investment in O2O Will Continue
Published Apr 30, 2015
10 pages — Published Apr 30, 2015
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Brief Excerpt:

...As China s dominant Internet search engine, Baidu commands over 75% revenue share in the Internet search market, and 450,000 online advertisers as of fiscal 2013. Founded in 2000, Baidu has achieved dominance in China s Internet search engine market in the past decade. According to a recent survey by China Internet Network Information Centre, there are 470 million active search engine users in China as of 2013 s first half and 86% of them identified Baidu as their favorite search engine. In addition to the paid search business, Baidu has built an impressive portfolio of products and services which have further enhanced the user experience. As a result, it has achieved a massive user base and benefits from a tremendous network effect. Baidu Tieba, a query-based searchable community, gives Chinese Internet users a platform to exchange their views, and share knowledge and experience on various topics. By fiscal 2012, Baidu Tieba had accumulated over 200 million active users. Baidu Knows, a...

  
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Author:

Yue Yao

Document ID
2086A0FB3J_5J
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MLA:
Morningstar Equity Research. "Baidu's First-Quarter 2015 Results Presented No Surprise; Heavy Investment in O2O Will Continue" Apr 30, 2015. Alacra Store. May 26, 2015. <http://www.alacrastore.com/storecontent/Morningstar-Equity-Research/Baidu-s-First-Quarter-2015-Results-Presented-No-Surprise-Heavy-Investment-in-O2O-Will-Continue-2064-13929>
  
APA:
Morningstar Equity Research. (2015). Baidu's First-Quarter 2015 Results Presented No Surprise; Heavy Investment in O2O Will Continue Apr 30, 2015. New York, NY: Alacra Store. Retrieved May 26, 2015 from <http://www.alacrastore.com/storecontent/Morningstar-Equity-Research/Baidu-s-First-Quarter-2015-Results-Presented-No-Surprise-Heavy-Investment-in-O2O-Will-Continue-2064-13929>
  
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