Baidu is China's dominant Internet search engine, and its future growth hinges on the mobile world. - Morningstar Equity Research

Baidu is China's dominant Internet search engine, and its future growth hinges on the mobile world.

Baidu is China's dominant Internet search engine, and its future growth hinges on the mobile world. - Morningstar Equity Research
Baidu is China's dominant Internet search engine, and its future growth hinges on the mobile world.
Published Feb 12, 2015
9 pages — Published Feb 12, 2015
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Brief Excerpt:

...As China s dominant Internet search engine, Baidu commands over 75% revenue share in the Internet search market, and 450,000 online advertisers as of fiscal 2013. Founded in 2000, Baidu has achieved dominance in China s Internet search engine market in the past decade. According to a recent survey by China Internet Network Information Centre, there are 470 million active search engine users in China as of 2013 s first half and 86% of them identified Baidu as their favorite search engine. In addition to the paid search business, Baidu has built an impressive portfolio of products and services which have further enhanced the user experience. As a result, it has achieved a massive user base and benefits from a tremendous network effect. Baidu Tieba, a query-based searchable community, gives Chinese Internet users a platform to exchange their views, and share knowledge and experience on various topics. By fiscal 2012, Baidu Tieba had accumulated over 200 million active users. Baidu Knows, a...

  
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Yue Yao

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2086A0FB3J_5J
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MLA:
Morningstar Equity Research. "Baidu is China's dominant Internet search engine, and its future growth hinges on the mobile world." Feb 12, 2015. Alacra Store. Mar 28, 2015. <http://www.alacrastore.com/storecontent/Morningstar-Equity-Research/Baidu-is-China-s-dominant-Internet-search-engine-and-its-future-growth-hinges-on-the-mobile-world-2064-13929>
  
APA:
Morningstar Equity Research. (2015). Baidu is China's dominant Internet search engine, and its future growth hinges on the mobile world. Feb 12, 2015. New York, NY: Alacra Store. Retrieved Mar 28, 2015 from <http://www.alacrastore.com/storecontent/Morningstar-Equity-Research/Baidu-is-China-s-dominant-Internet-search-engine-and-its-future-growth-hinges-on-the-mobile-world-2064-13929>
  
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