Baidu is China's dominant Internet search engine, and its future growth hinges on the mobile world. - Morningstar Equity Research

Baidu is China's dominant Internet search engine, and its future growth hinges on the mobile world.

Baidu is China's dominant Internet search engine, and its future growth hinges on the mobile world. - Morningstar Equity Research
Baidu is China's dominant Internet search engine, and its future growth hinges on the mobile world.
Published Nov 22, 2015
12 pages — Published Nov 22, 2015
Price US$ 50.00  |  Buy this Report Now

About This Report

  
Brief Excerpt:

...As China s dominant Internet search engine, Baidu commands more than 80% revenue share in the Internet search market. In addition to the core search business, Baidu has built an impressive portfolio of products and services on both PC and mobile which have further enhanced the user experience. It has achieved a massive userbase and provides advertisers with a platform which can reach out to potential customers multiple times in multiple ways. We believe Baidu s revenue growth is sustainable within the secular growth trend for online advertising in China. The market size for search advertising in China increased by more than 50% in 2014, according to iResearch. The market will continue to grow at a higher-than-double-digit rate in the coming years, at the cost of traditional media advertising. In addition to strengthening its dominant position in PC search, Baidu has duplicated its success on mobile search, with more than 75% market share in terms of search request, according to Analysys,...

  
Source:
Author:

Marie Sun

Document ID
2086A0FB3J_5J
Country
Ticker
Company
Format:
PDF Adobe Acrobat
Buy Now

Morningstar Equity Research—Morningstar Equity Research is a provider of Standard Company Reports, Company Tear Sheets, Discounted Cash Flow Models - Spreadsheets, Pre-IPO Research Reports, and Post IPO Research Reports.

About the Author


Cite this Report

  
MLA:
Morningstar Equity Research. "Baidu is China's dominant Internet search engine, and its future growth hinges on the mobile world." Nov 22, 2015. Alacra Store. Feb 08, 2016. <http://www.alacrastore.com/storecontent/Morningstar-Equity-Research/Baidu-is-China-s-dominant-Internet-search-engine-and-its-future-growth-hinges-on-the-mobile-world-2064-13929>
  
APA:
Morningstar Equity Research. (2015). Baidu is China's dominant Internet search engine, and its future growth hinges on the mobile world. Nov 22, 2015. New York, NY: Alacra Store. Retrieved Feb 08, 2016 from <http://www.alacrastore.com/storecontent/Morningstar-Equity-Research/Baidu-is-China-s-dominant-Internet-search-engine-and-its-future-growth-hinges-on-the-mobile-world-2064-13929>
  
US$ 50.00
$  £  
Have a Question?

Any questions about the report you're considering? Our Customer Service Team can help! Or visit our FAQs.

More Research

Search all our Company Profiles from one place.