Baidu Reports In-Line 1Q; Reducing Fair Value Estimate After Cutting Ad Revenue Forecast - Morningstar Equity Research

Baidu Reports In-Line 1Q; Reducing Fair Value Estimate After Cutting Ad Revenue Forecast

Baidu Reports In-Line 1Q; Reducing Fair Value Estimate After Cutting Ad Revenue Forecast - Morningstar Equity Research
Baidu Reports In-Line 1Q; Reducing Fair Value Estimate After Cutting Ad Revenue Forecast
Published Apr 29, 2016
11 pages — Published Apr 29, 2016
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Brief Excerpt:

...As China s dominant Internet search engine, Baidu commands more than 80% revenue share in the Internet search market. In addition to the core search business, transaction services and online video (iQiyi) are two other fast-growth segments. Baidu is "building the next Baidu" with the combination of search and local service to one platform. As a leading Internet service provider in China, Baidu has achieved a massive user base and provides advertisers with a platform that can reach out to potential customers multiple times in multiple ways. We believe Baidu s revenue growth is sustainable within the secular growth trend for online advertising in China, although it faces increasing competition from newly emerged Internet service platforms, such as Weixin. After dominating the PC search market, Baidu has duplicated its success on mobile search, with more than 75% market share in terms of search request, according to Analysys, a market research firm. Mobile revenue accounted for 60% of Baidu s...

  
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Author:

Marie Sun

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2086A0FB3J_5J
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MLA:
Morningstar Equity Research. "Baidu Reports In-Line 1Q; Reducing Fair Value Estimate After Cutting Ad Revenue Forecast" Apr 29, 2016. Alacra Store. May 01, 2016. <http://www.alacrastore.com/storecontent/Morningstar-Equity-Research/Baidu-Reports-In-Line-1Q-Reducing-Fair-Value-Estimate-After-Cutting-Ad-Revenue-Forecast-2064-13929>
  
APA:
Morningstar Equity Research. (2016). Baidu Reports In-Line 1Q; Reducing Fair Value Estimate After Cutting Ad Revenue Forecast Apr 29, 2016. New York, NY: Alacra Store. Retrieved May 01, 2016 from <http://www.alacrastore.com/storecontent/Morningstar-Equity-Research/Baidu-Reports-In-Line-1Q-Reducing-Fair-Value-Estimate-After-Cutting-Ad-Revenue-Forecast-2064-13929>
  
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