Baidu Reported Weak Second Quarter in the Headwind of Tightened Regulatory; Fair Value Reduced - Morningstar Equity Research

Baidu Reported Weak Second Quarter in the Headwind of Tightened Regulatory; Fair Value Reduced

Baidu Reported Weak Second Quarter in the Headwind of Tightened Regulatory; Fair Value Reduced - Morningstar Equity Research
Baidu Reported Weak Second Quarter in the Headwind of Tightened Regulatory; Fair Value Reduced
Published Jul 29, 2016
15 pages — Published Jul 29, 2016
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Brief Excerpt:

...As China s dominant Internet search engine, Baidu commands more than 80% revenue share in the Internet search market. In addition to the core search business, transaction services and online video (iQiyi) are two other fast-growth segments. Baidu is "building the next Baidu" with the combination of search and local service on one platform. As a leading Internet service provider in China, Baidu has achieved a massive user base and provides advertisers with a platform that can reach out to potential customers multiple times in multiple ways. Investors should be aware that Baidu s reputation has been severely damaged in the recent Wei Zexi incident. The public criticized Baidu s revenue-oriented business model and its lack of control over medical and healthcare-related advertising. Before the Wei Zexi incident, Baidu s reputation had deteriorated early in 2016 as a result of a scandal involving selling management rights for a haemophilia forum in Baidu Post Bar. China authorities have requested...

  
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Marie Sun

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2086A0FB3J_5J
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MLA:
Morningstar Equity Research. "Baidu Reported Weak Second Quarter in the Headwind of Tightened Regulatory; Fair Value Reduced" Jul 29, 2016. Alacra Store. Jul 30, 2016. <http://www.alacrastore.com/storecontent/Morningstar-Equity-Research/Baidu-Reported-Weak-Second-Quarter-in-the-Headwind-of-Tightened-Regulatory-Fair-Value-Reduced-2064-13929>
  
APA:
Morningstar Equity Research. (2016). Baidu Reported Weak Second Quarter in the Headwind of Tightened Regulatory; Fair Value Reduced Jul 29, 2016. New York, NY: Alacra Store. Retrieved Jul 30, 2016 from <http://www.alacrastore.com/storecontent/Morningstar-Equity-Research/Baidu-Reported-Weak-Second-Quarter-in-the-Headwind-of-Tightened-Regulatory-Fair-Value-Reduced-2064-13929>
  
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