In the aftermath of last autumn's snap elections, where media policy issues played an important role, changes in the legal framework of the sector followed suit. On one hand, these concerned alterations to the public TV and radio broadcasters' management structure and the sector's watchdogs' competences and line-up ? still being processed by the parliament. On the other hand, the winner in the elections liberal-conservative Civic Platform (PO) started materialising one of its campaign's leitmotifs: scrapping the obligatory public media subscription fee. The idea is to be fully implemented next year. However, the PO withdrew from its pledge to partially privatise the public broadcasters. The Polish media market is set to continue to thrive ? ad revenues are expected to keep growing by a double-digit figure. With the internet becoming more and more accessible, media are taking to online services, launching both traditional and Web 2.0.-oriented projects. Company-wise, the Treasury awaits bids for the country's biggest press distributor Ruch. The blue-chip media company Agora ? with its new CEO ? is trying to finally find new sound revenue sources apart from its flagship newspaper, as competition in further mounting. At the same time, more and more companies are looking for investment opportunities on other CEE markets.
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