The industry faced intense competition over the past five years, due to new entrants like supermarkets, convenience stores and milk bars attempting to cut for themselves a greater share of the bread and cake market. Retail sales were also affected by fluctuations in real household disposable income, changes to shop trading hours and the high price of wheat. Demand was driven, however, by changing consumer tastes and preferences across a number of bread and cake categories, along with the rising popularity of products that meet dietary requirements, like gluten-free products.
Operators in this industry sell an assortment of bread, cakes, tarts and biscuits. These products are often made on premises or purchased from domestic wholesalers. Operators then retail these goods through their stores to the public for private consumption.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.
