The Wine Manufacturing industry is in the midst of a downturn. Since the mid-2000s, the industry has been hit by a storm of demand and supply-side shocks. Exports have been hurt by volatile economies in key export markets, a soaring Australian dollar (which has made wine exports uncompetitive) and rising competition from new low-cost wine producers. At the same time, manufacturers are losing bargaining power against supermarket giants and consumer preferences are changing. In addition to these factors, a vast oversupply of wine and wine grapes, has forced down prices, squeezing margins and forcing many producers out of business.
The Australian Wine Manufacturing industry purchases grapes and other key ingredients, which are processed into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks then sold to wine merchants and retail outlets. Some wineries also sell their product direct to the public via cellar door sales.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.
