According to the Australian Bureau of Statistics (ABS), more than 70.0% of Australian males and 56.2% of females are overweight or obese. For both health and cosmetic reasons, there is growing pressure on Australians to take control of their bodies. As a result, a significant amount of consumer spending is being directed towards becoming thinner and healthier. During 2014-15, Australians are expected to spend $603.3 million on weight-loss counselling services and related low-calorie foods and dietary supplements. This is up 1.4% from the previous year. Over the five years through 2014-15, industry revenue is expected to grow by an annualised 0.6%.
Weight-loss providers include any company offering goods or services specifically promoted as a weight-loss solution. Apart from traditional weight-loss advice and counselling services, companies in this industry offer foods and beverages targeted at those wishing to lose weight. This industry does not include gyms, personal trainers and other exercise-oriented companies.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.