More than half of Australia's adult population is overweight or obese. For both health and cosmetic reasons, there is growing pressure on Australians to change this statistic. An ever-growing amount of consumer spending is being directed towards getting thinner and healthier. During 2012-13, Australians will spend $827.1 million on counselling services, low-calorie foods and shakes, diet cookbooks, weight loss guides, dietary supplements and even surgery in their quest to slim down. This marks a return to weak growth following two years of revenue declines as uncertain consumers cut back on discretionary spending.
Weight loss providers include any company offering goods or services specifically targeted as a weight-loss solution. As well as traditional weight loss advice and counselling services, companies offer a variety of foods and beverages targeted at those wishing to lose weight. This industry does not include gyms, personal trainers and other exercise-oriented companies.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.
