Due to the proliferation of internet connections, company websites have become an increasingly important opportunity to reach customers for small and large businesses alike. As a result, the Web Design Services industry has experienced solid growth over the past five years. Moreover, as consumers increasingly access digital content from their smartphones and tablets, industry operators have experienced strong demand for mobile-optimized website designs. However, new platforms that enable people with limited experience to design and maintain their own websites have constrained the industry's growth, as has the increased popularity of native applications designed outside this industry. Nevertheless, increased internet connectivity is expected to sustain the industry's expansion over the five years to 2020.
Companies in this industry provide an assortment of web design activities including web graphic design; user experience design; interface design; search engine optimization; and related aspects of code-writing. Web design services incorporate a variety of coding languages. While the industry’s services include those dedicated to mobile web design, it does not include companies that build native applications or manage a client's online retail operations.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.