The Vitamin and Supplement Manufacturing industry has gotten back into shape following a few years of stagnancy during the global financial crisis. Over the five years through 2014-15, the industry has steadily grown through increased consumer expenditure on vitamins and supplements. During the economic lows of 2008-09 and 2009-10, consumers sought cheaper, low value-added alternatives, or stopped taking vitamins and supplements altogether. However, as the economy bounced back and demand conditions improved both at home and abroad, industry revenue has returned to strong growth.
Vitamin and supplement manufacturers primarily develop and manufacture products that are consumed orally and contain one or more ingredients intended to supplement the diet. The industry excludes manufacturers of products used to prevent or treat illnesses.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.