Once viewed as a fad for teens, video games have defied doubters and become an established part of the entertainment scene. Those teens grew up and continue to play games with the same enthusiasm as they did decades ago. All the while, new generations of Australians are joining in on the fun. As a result, the industry is expected to grow at a healthy rate of 4.1% per annum over the five years through 2011-12. Revenue grew by 20.6% in 2008-09 alone, comprehensively shaking off fears that the recession would slow demand. This included a 38.7% increase in retail spending on games and consoles.
This report is concerned with the broader operations of all aspects of video games in Australia. Products to do with gaming on any electronic device, such as a PC, console, tablet or mobile, make up the retail and wholesale segment of the report. The development and manufacture of games, consoles and accessories also constitute a notable share of the market. Revenue from subscribing to online gaming complements the industry's products.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.