Operators in the Video and Game Rental industry rent media and games either through in-store operations or online portals. The industry does not include streaming services through video on demand (VOD) or the provision of downloadable games. The industry is highly fragmented, with a host of independent stores, but is also dominated by a single major company, namely Amazon Instant Video. The industry has been marred by cultural changes such as the development of VOD, which has brought intense competition from external operators such as Netflix, which can get exclusive rights to media content and allow consumers to stream it easily through portable devices.
Operators in this industry rent films, TV programmes and games in stores or over the internet. The industry does not include the provision of media through streaming services such as video on demand (VOD) or downloadable games.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.