Dry conditions in the past five years have stifled demand for turf products, as these conditions intensified maintenance costs for turf. Revenue for the Turf Growing industry is forecast to decline by an annualised 1.1% in the five years through 2014-15. This includes growth of 3.5% in 2014-15, to reach $243.0 million. Low annual rainfall during some years has made it difficult for turf growers to operate, as production costs have increased, further constraining profit margins. The industry is comprised of many small, non-employing enterprises, partly due to the industry's low barriers to entry and the absence of considerable economies of scale.
Companies in this industry grow turf for transplanting in landscaped areas. This includes grass growing, turf growing and lawn seed growing. Operators plant, maintain and harvest turf farms. Landscapers, households, governments, sport venues, revegetation contractors and plant hire and garden service providers can then install the turf.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.