The recreational vehicle (RV) market boomed prior to the global financial crisis, a result of a rise in the popularity of the RV lifestyle. Grey nomads - retired individuals who take frequent long-term trips around Australia - helped drive industry revenue expansion. High household wealth, which prompted younger families to invest in an RV, also backed industry revenue growth. Advertising campaigns and renewed interest in cheap, alternative travel and holidaying also backed demand. Overall, industry revenue is forecast to grow 2.9% annually to $2.25 billion over the five years through 2011-12.
Companies in this industry retail caravans, trailers, mobile homes and cabins. They do not sell boat trailers (included in the Marine Equipment Retailing industry G5245) or hire trailers and caravans (included in the Motor Vehicle Hiring industry L7741).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.