Toy and sporting goods manufacturers have faced tough trading conditions, with industry revenue expected to decline at an annualised 3.7% in the five years through 2014-15. Revenue prospects during this period have been hindered by the availability of imported goods on the domestic market, which influenced the price competitiveness of merchandise produced by Australian manufacturers. The industry's operating landscape was made more difficult by the collapse of global financial markets, as this reduced retail demand for toys and sporting goods, which diminished the volume of new orders placed with manufacturers.
Operators in the industry are primarily engaged in the manufacture of sporting equipment (except vehicles, clothing or footwear) and toys made from all materials except fur and leather. Industry players buy raw materials, design samples, undertake production and market the finished goods to wholesalers and retailers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.