Toy and sporting good manufacturers experienced tough trading conditions over the five years through 2011-12, with industry sales falling by an annualised 3.3%. Revenue growth was affected by the availability of imported goods on the domestic market and exchange rate fluctuations which affected the price competitiveness of merchandise produced by Australian manufacturers. Trends in real household disposable income impacted on demand at the retail level, while changes in sport participation rates affected consumer demand for different types of sporting equipment.
Operators in this industry manufacture of sporting equipment (except vehicles, clothing or footwear) and toys made from all materials except fur and leather. Toy and sporting good manufacturers buy raw materials, design samples, undertake production and then market the finished goods to wholesalers and retailers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.