The Toy and Games industry is expected to experience a difficult market over the five years through 2012-13. Incorporating the manufacture, wholesale and retail sale of toy and game products, industry revenue is projected to decline by an annualised 1.5% over this period. However, it is important to note that due to the collaboration of three diverse activities, a level of double counting may be incorporated into these sales estimates.
The toy and game market has undergone considerable transformation compared with its origins. At the manufacturing level, toys that were once crafted by hand are now largely mass-produced in overseas facilities, which offer cheaper labour costs.
This industry includes companies that manufacture, wholesale or retail toys and games. Examples of products in this industry include toys for infants, boys and girls; puzzles; educational toys; and board games. It should be noted that video game products (such as consoles, games and accessories) are excluded from this industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.