Toy and game retailers are expected to experience difficult trading conditions over the five years through 2012-13, with sales declining by an annualised 0.4%. Despite consumer demand for electronic and interactive toys, trading conditions for industry operators were tough due to mounting industry competition. Sales during this period were also affected by annual fluctuations in real household disposable income, interest rates, consumer sentiment, the relative share of the total Australian population aged 14 years or younger and seasonal trends.
Operators in this industry sell a broad range of toy and game products including dolls, hobby equipment, computer games (software and consoles) and board games. Retailers may operate as part of a chain-store network, be franchised businesses or independent players. Store merchandise is purchased from domestic manufacturers and wholesalers or imported into Australian from overseas suppliers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.